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Networking Exchange : Authors : Alice Bredin

Alice Bredin

Founder and President, Bredin Inc.

Alice Bredin

Alice Bredin is an internationally renowned authority on small businesses and founder and president of Bredin, Inc., a B2B marketing agency that helps the Fortune 500 sell to small and midsize businesses.

Bredin offers acquisition and retention programs to leading marketers, including American Express OPEN, AT&T, ATB Financial, Avaya, Bank of America, BBVA Compass, Capital One Bank, Cisco Systems, Citizens Bank, Dell, Dun & Bradstreet, Fidelity Investments, Google, HP, HSBC, Huntington Bank, IBM, Ingram Micro, Intel, LinkedIn, M&I Bank, M&T Bank, Merrill Lynch, Microsoft, Monster Worldwide, Popular, Qwest, Regions Bank, Sam’s Club, SAP, Sony, Staples, Sun Microsystems, SunTrust Bank, U.S. Bank, Verizon, VMware, Wells Fargo, and Yahoo! Small Business.

Alice’s newspaper column, “Working at Home,” was syndicated nationally in 150 newspapers by Tribune Media, and her two small business books have been used by entrepreneurs worldwide to improve productivity. She is frequently quoted in the media, including The New York Times, USA Today, Fortune, Entrepreneur, Fast Company, The Wall Street Journal, and many other publications. Her expertise has also been tapped by the U.S. Senate Committee on Small Business & Entrepreneurship.

Alice Bredin

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Get Ready for the SoLoMo Revolution

Get Ready for the SoLoMo Revolution

January 2, 2013

Many small business owners I talk to have noticed a big shift in their customers’ shopping habits. These shoppers are relying on their smartphones more than ever, whether to look up information about local businesses or to comparison shop. They’re also more social, posting reviews of products and businesses and sharing group buying deals with their friends....
How To Sell To Women-Owned Companies

How To Sell To Women-Owned Companies

December 14, 2012

Women are leading the charge when it comes to starting new businesses. Over the past 15 years, the number of women-owned firms has grown at 1.5 times the national average, according to 2012 research by American Express OPEN. By 2018, women are expected to create over half of the new small business jobs in the United States. I’m a small business owner myself. I founded a marketing agency 20 years ago, and...
20 Easy Tips To Build Customer Loyalty

20 Easy Tips To Build Customer Loyalty

November 8, 2012

Whenever I talk to retailers about preparing for their busiest seasons, their concerns are the same: Do I have enough inventory? Am I staffed properly? Are the checkout lines too long? In short, they’re thinking almost exclusively about keeping customers happy. I sympathize. When customers fill a store, making sure all goes smoothly can be a real challenge. But retailers also need to view...