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Networking Exchange : Authors : Barbara Jones

Barbara Jones

Director, Wireless Marketing, AT&T

Barbara Jones
Barbara Jones

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6 Critical Steps To Add Mobility To Your Marketing Mix

6 Critical Steps To Add Mobility To Your Marketing Mix

April 15, 2013

So, you’d like to start incorporating mobility components into your marketing campaign.  With so many new ways to touch your customer with your message, it’s easy to just jump in and see what sticks. But before you go crazy (and possibly waste money or frustrate your customers), there are some basic rules...
Message Delivered Solve Your Customers Problem via Text

Message Delivered: Solve Your Customer’s Problem via Text

March 15, 2013

Have you been toying with adding SMS (texting) to your marketing mix, but are wondering how best to do it?  Quick Answer: Solve a problem for your customer and it will garner you the best results. Here’s an example that we can all relate to:  You leave your house mid-morning to run errands, only to find that about three hours later you’re famished, but don’t know where to go nearby to grab a bite to eat.  Making matters worse,...