As Lead Manager for Education Marketing, Ben Kruse is spearheading AT&T’s national K-20 education-targeted programs for Voice Transformation – including Unified Communications and VoIP, and Network Transformation – including hosting and cloud services. Ben specializes in innovative offer development and process improvement strategy, most specifically related to mobility and the education vertical segment.
If you call an Abilene Christian University student’s mobile phone, chances are Ben is one reason they’re answering. As a former sales leader for AT&T’s dedicated higher-education mobility team, Ben led the sales team responsible for the nation’s first large-scale deployment of mobile learning devices to students. This team first deployed more than 1,000 first-generation iPhones and iPod Touches to the incoming freshman class at the University. Over the past five years, the school has expanded this program, and now every student on campus carries an Apple mobile device – largely thanks to Ben’s team’s oversight and expertise.
During his 14 years at AT&T, Ben has been a leader in wireline business-to-business mobility and converged wireline and mobility sales. He is always standing ready to take the lead – including in 2009 when he served as the interim lead for the national dedicated higher education mobility sales team, and over night took the reigns of this 100-employee, $600M organization.
During his career, Ben has twice achieved AT&T’s B2B Sales Summit/Circle of Excellence designation, and also received a 2010 “Lead with Speed” innovation award.
Ben holds both an MBA in Marketing from the University of Kansas and a B.S. in Marketing and International Business from Kansas State University, graduating with honors from both institutions.
When he’s not busy helping shape AT&T’s role in education, Ben enjoys spending time with his many friends, showing his green thumb in the yard, and working with a number of Kansas City area philanthropic organizations. Last year, Ben was named one of KC Magazine’s 2011 Sexiest Singles as part of a fundraising auction event for Big Brothers Big Sisters.