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Networking Exchange : Authors : Brian Solis

Brian Solis

Principal Analyst, Altimeter Group

Brian Solis

Brian Solis is the author of the new book, The End of Business as Usual (www.endofbusiness.com). He is also a principal analyst at Altimeter Group, a research based advisory firm in San Mateo, CA. The book helps businesses understand the emergence of a new generation of consumers and how to reach them through new business models. Follow him on Twitter.

Brian Solis

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Now You Tweet Me Now You Don't

Now You Tweet Me, Now You Don’t

May 15, 2013

You’ve heard it a million times. A happy customer tells a few people, but an unhappy customer tells…everyone. In the age of social media, those numbers, especially for those expressing discontent, are only escalating. In 2012, American Express released a study claiming that 46 percent of U.S. Internet users hit branded social media pages to express frustration about poor experiences....
The Accidental Narcissist And The Future Of Customer Engagement

The Accidental Narcissist And The Future Of Customer Engagement

May 1, 2013

Have you ever noticed that your Facebook News Feed is the digital equivalent to “It’s a Wonderful Life?” Perhaps you’ve likened your Instagram stream to that of  “Lifestyles of the Digital Rich and Internet Famous.” In each network, and across multiple social streams, you’re fed a visual buffet of travel, food, fashion, and celebrations. In assemblage, they tell the story of life well lived, or at least a life well...
Getting Back To Marketing Basics

Getting Back To Marketing Basics

April 17, 2013

Question: What is your #1 advice for social media strategists and managers? Answer: Stop talking about social media. Type “social media” into a Google search bar and you’ll find roughly about 4.7 billion results in .30 seconds. Next, try “social media conference.” You’ll see something along the lines of 1.2 billion results in .25 seconds. Social media is important but...
Influence vs Advocacy Which Rules The Digital Kingdom

Influence vs Advocacy: Which Rules The Digital Kingdom

March 20, 2013

In the world of social marketing, digital influence is akin to saying holy water. It is sacred, mysterious, and purportedly carries with it healing properties. Influencers speak and the world stops to listen. Almost as prestigious in the new world of conversational marketing is the word advocacy. Advocates are the disciples of brands. They are customers or fans and they live to join branded communities and also go out of their way to tell...
Tune In With Twitter

Tune In With Twitter TV

March 6, 2013

Have you ever watched TV while using a laptop, smart phone, or tablet? Wait, why am I asking? Of course you have. That’s what we all do now, right? So I guess the real question to ask is how often do you use Twitter vs. Facebook while watching TV? In many ways, Twitter is becoming a bona fide second-screen experience while watching television. And in...
Battle For The Marketing Budget Thumbnail

Battle For The Marketing Budget

February 27, 2013

Social is as social does. That’s me doing my best attempt to channel Forrest Gump. Why? Because like in the movie, this expression essentially signifies that people will follow what others do, often without knowing why. Sometimes it’s important simply because everyone else is doing it. Call it a form of social proof if you will, the age-old psychological phenomenon where, in...
Does Doing More With Less Mean Delivering More With Less

Does Doing More With Less Mean Delivering More With Less?

February 13, 2013

We need to do more with less. Sound familiar? This is a statement I hear in almost every strategy and planning meeting I attend on behalf of enterprise and startup clients alike. The idea of course is to accomplish great feats, beyond the output or achievements of years gone by, without the previous resources exploited over time....
It’s Time for Intrapreneurs To Lead Change From Inside The Company

It’s Time for Intrapreneurs To Lead Change From Inside The Company

January 23, 2013

Risk aversion. These are words that haunt organizations around the world, for better or for worse. While many are risk averse, some are also risk takers. Wherever you reside, your position is often the product of the vision, philosophy, and executive leadership that breathes life into (or takes away from) culture.  It is this direction that ultimately governs the construction or deconstruction of the guardrails that separate risk and...

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Social Media Is Not Your Saving Grace

Social Media Is Not Your Saving Grace

January 9, 2013

Social media experts will tell you, and they’ll make a pretty good case too, that it is the golden key to unlocking meaningful customer relationships and the gateway to surprising and delighting them over time. So how does social media do this? Well, all it takes is to listen, be part of the conversation, curate great content, run native advertisements, and oh yeah, be transparent and authentic. Done and done....
The Imminent Evolution From Social To Digital Engagement

2013: The Imminent Shift From Social To Digital Engagement

December 26, 2012

How do you define engagement? Engagement symbolizes the touches that occur in various moments of truth. Touch points open and close whether a customer stands on the stage of awareness, consideration, purchase, or post purchase. It is in those moments that engagement, regardless of source or shape, affects the next steps and impressions of customers....
From The Big Screen To The Little Screen 12 12

From The Big Screen To The Little Screen

December 12, 2012

As a digital analyst, it’s my job to study how technology disrupts business markets and models. As an aspiring social scientist, I also study technology’s impact on culture and behavior. These two worlds are colliding with increasing velocity as each day passes. One of the trends I’ve been following over the last several years is the relationship between TV, smartphones, tablets and PCs. There’s no longer a doubt that we are...
Facebook’s Page Reach And What Your Business Needs To Know

Facebook’s Page Reach And What Your Business Needs To Know

November 28, 2012

Facebook recently introduced the ability for brands to increase reach for important posts and updates, but that reach comes at a cost.  The price varies depending on how many fans you have in your community.  This new feature coincided with changes to the company’s Edgerank algorithm, which is how Facebook automagically filters posts in and out of your stream.  Similar to how Google’s PageRank sorts results to better match your...
Your Employees Are Your New Consumers

Your Employees Are Your New Consumers

November 19, 2012

With all of the discussions around social media and how it improves the opportunity to engage customers and build more meaningful relationships, we tend to lose sight of another important group -- employees. As technology impacts behavior and connects customers and businesses in new ways, the same is true for employees. With every new social and mobile network, every new smart device, and the materialization of trend after trend, people...
The First Mile

The First Mile [Part 1]

September 12, 2012

For all that social media is doing to change business for the better, it’s not yet enough. Interview any executive and ask them what their priority business goals are for 2013. I’m sure you’ll see some element of...

I “Like” You, Just Not in That Way

August 8, 2012

One of Facebook’s most social, successful and least understood features is the “Like” button. What it means to you, what it means to me, and what it means to the people or organizations we like may be different...