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As Director, Social Business and Emerging Technologies, Elizabeth Hitchcock serves as an AT&T social ambassador to enterprises, helping them capitalize on new business opportunities in highly competitive markets. Her charge is to leverage AT&T solutions, technologies, and thought leadership to help clients win in their markets and expand into new ones. It’s a role that comes naturally to Elizabeth, who is a fearless anthropologist of the social sphere and a global executive with a track record of helping companies achieve hyper growth. Before coming to AT&T in 2012, Elizabeth held leadership roles at Microsoft and IBM, where her mission was to help clients execute upon new business models, using a broad range of technologies and services. At Microsoft, she co-led a matrixed team of more than 80 people to establish and develop markets, regularly winning share from the company’s rivals. She was part of Microsoft’s top-performing business sector and a member of the company’s top-performing business unit worldwide. Working with IBM during the Lou Gerstner era, Elizabeth was recruited to a team tasked with executing the company’s first e-business strategy, reinvigorating IBM as a tech leader. She led global sales initiatives in competitive and emerging markets, including in Europe, the Asia-Pacific region, and in North and South America. Elizabeth is known in the blogosphere as Intrepid Social Gal and is passionate about social business and community building. She blogs, tweets and speaks about social topics and new business development, regularly seeking out thought leadership from leading academics, social practitioners and enterprise clients. She recently presented “The Social Financial Services CIO” to the AT&T Financial Advisory Council and is featured in the Gartner video, “The New IT Agenda.” A voracious student of online media, she’s always seeking and collecting insights. She sees it as her master and commander role, constantly scanning the horizon for the new business models, new players, new ideas that are emerging every minute. She thrives on the newness of it all and is very comfortable with ambiguity. Her favorite quote expresses the inspiration she wants to share around social business and the opportunities it affords. From Eric Schmidt, executive chairman of Google, it says, "Find a way to say ‘yes’ to things…Even if it's a bit edgy, a bit out of your comfort zone, saying ‘yes’ means that you will do something new, meet someone new, and make a difference. ‘Yes’ lets you stand out in a crowd, be the optimist, see the glass full, be the one everyone comes to. ‘Yes’ is what keeps us all young." A graduate of the General Management Program for Senior Leaders at Harvard Business School, Elizabeth also holds an MBA from New York University with dual specialization in entertainment, media and technology, and leadership/change management. Her bachelor of arts is from Vassar College, where she graduated cum laude. She’s thrilled to reach AT&T’s valued clients and readers via the Networking Exchange Blog. Stay tuned for posts in which she’ll share social tips for financial services companies, reflect on the increasing social partnership between the CIO and CMO, and show how financial services companies are and show how financial services companies are leveraging gamification to attract new customers--among many other relevant and pressing topics. You can also find Elizabeth on Pinterest and Google+.