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Networking Exchange : Authors : Lisa Durrett

Lisa Durrett

Lead Marketing Communications Manager, Small Business, AT&T Business Solutions

Lisa Durrett

As digital marketing and content merchandising lead for small and midsize businesses, Lisa Durrett has more than 17 years of experience as a digital communications strategist, public relations executive, and journalist. Lisa has developed and executed communication strategies in various industries, including telecommunications, business-to-business marketing, sports and entertainment, consumer technologies, financial services, and sustainable products. Her communication strategies have received coverage by The Wall Street Journal, Business Week, Fortune, FOXBusiness.com, CNN, Hollywood Reporter, Variety, Los Angeles Times, and other major media outlets.

Prior to joining AT&T, Lisa was the owner and founder of two public relations consulting agencies and served as alliance manager for the BellSouth/Cingular Enterprise Channel. A journalist at heart and by training, Lisa made a “side-door” entrance into marketing and public relations, specializing in working with small and mid-size businesses. Putting on her reporter’s cap allows her to quickly assess a business issue and define a strategic solution.

Lisa has been involved with the BellSouth Gateway Leadership Development Program and is a charter member of Bellsouth Women’s Networking Alliance and the firm’s Marketing Association. She is a recipient of the Silver Flame Award, the Silver Quill Award, and the Public Relations Society of America (PRSA) Phoenix Award.

Lisa holds a Bachelor of Science in journalism from Florida International University, where she served a highly coveted internship in CBS’s Miami news bureau.

In her spare time, Lisa enjoys painting, photography, and being a mom to eight-year-old twins.

Lisa Durrett

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Pack More Punch Into Your Texts

Pack More Punch Into Your Texts

January 24, 2013

It’s hard to believe text messaging has been around for 20 years. How did we communicate in the days before LOL (laugh out loud), NTK (nice to know), and IMO (in my opinion)? Given texting’s age, I’m surprised businesses—small ones in particular—don’t use it to communicate with their customers and prospects more often. This is even more curious given the ability of text messaging to help...
Ring Up Higher Sales With Mobile Emails

Ring Up Higher Sales With Mobile Emails

January 4, 2013

I’ve heard from several small business owners who are experimenting with mobile apps, text messaging, online video, and other forms of digital marketing. Even with all these new tactics, there’s another one we can’t forget: email. Old-fashioned as it sounds, email is still one of the most effective forms of...
Turn One Time Shoppers into Year-Round Customers

Turn One-Time Shoppers into Year-Round Customers

November 15, 2012

Many retailers see some customers only once a year: during the holiday rush. Personally, I know there are a few stores I visit only when I’m looking for last-minute gifts. By taking certain measures now, you can increase the chances that your once-a-year customers will return well before the next holiday season....