Maribel Lopez CEO and Mobile Market Strategist Lopez Research

Maribel Lopez is the CEO and mobile market strategist for Lopez Research, a market research and strategy consulting firm that specializes in communications technologies with a heavy emphasis on the disruptive nature of mobile technologies. Maribel's mission is to understand how the evolution of mobile technologies will impact industries, provide thought leadership on how to navigate the transition, and assist both enterprise and technology vendor clients in building winning market strategies. Her perceptions in the enterprise market are gained through direct industry involvement and client interaction while in the consumer market Maribel combines survey-based research and predictive analysis to gain insight into coming trends.

Maribel brings both enterprise and consumer market expertise honed from two decades of product management and technology marketing expertise as well as industry analyst expertise roles. Maribel launched Lopez Research LLC in 2008 to offers detailed research-based strategic guidance for dealing with disruptive trends through strategy consulting, advisory services and custom market research. The company provides actionable analysis on the trends in the mobility, collaboration and social software markets. The company has analyzed multiple topics related to the telecommunications industry including operator network and service strategies, enterprise voice and data communications as well as the consumer markets for voice, Internet and entertainment services. The firm’s mission is to understand the evolution of these markets in order to assist its clients’ with technology selection. Prior to founding Lopez Research, Maribel was a respected analyst for more than 10 years at Forrester Research, most recently as Vice President of the tech industry strategies group, providing analysis on multiple topics including network and service strategies, enterprise communications and consumer markets for voice, video and data. Before she joined Forrester, she worked for Shiva Corporation, where she held positions in strategic marketing, product marketing and was responsible for a competitive product evaluation laboratory. Prior to joining Shiva, she worked for International Data Corporation as a data networking industry analyst. Maribel started her career at Motorola holding positions in finance, marketing and global corporate development.

AT&T has sponsored Maribel's blog posts on the Networking Exchange Blog.

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Content Type

MOBILE BUSINESS TECHNOLOGY

What’s a mobile-first app, anyway?

11/14/14 blog
CLOUD ENABLED BUSINESS

Can the Cloud Help Your Mobile Strategy?

08/26/14 blog
MOBILE BUSINESS TECHNOLOGY

3 Steps To Get Your Mobile Strategy Off The Ground

08/04/14 blog
MOBILE BUSINESS TECHNOLOGY

What Android Wear Means for Your Mobile Apps

07/17/14 blog
WORKFORCE COLLABORATION

The Future of Work Is Rich Communications

06/04/14 blog
MOBILE BUSINESS TECHNOLOGY

Three Mobile Application Development Pitfalls To Avoid

05/27/14 blog
WORKFORCE COLLABORATION

Video Helps Business Leaders Do More

05/12/14 blog
MOBILE BUSINESS TECHNOLOGY

3 Reasons Why Intranet 3.0 Falls Short as a Mobile Strategy

04/28/14 blog
MOBILE BUSINESS TECHNOLOGY

The 4 Audiences for Mobile App Development

03/27/14 blog
MOBILE BUSINESS TECHNOLOGY

4 Enterprise Mobile Prescriptions For 2014

03/21/14 blog
MOBILE BUSINESS TECHNOLOGY

Is It Time to Reevaluate Your Enterprise Mobile Management Strategy?

01/27/14 blog
MOBILE BUSINESS TECHNOLOGY

Moving Beyond BYOD In 2014

01/22/14 blog