Enterprise Worldwide

Maribel Lopez

CEO and Mobile Market Strategist, Lopez Research

Maribel Lopez

Maribel Lopez is the CEO and mobile market strategist for Lopez Research, a market research and strategy consulting firm that specializes in communications technologies with a heavy emphasis on the disruptive nature of mobile technologies. Maribel’s mission is to understand how the evolution of mobile technologies will impact industries, provide thought leadership on how to navigate the transition, and assist both enterprise and technology vendor clients in building winning market strategies. Her perceptions in the enterprise market are gained through direct industry involvement and client interaction while in the consumer market Maribel combines survey-based research and predictive analysis to gain insight into coming trends.

Maribel brings both enterprise and consumer market expertise honed from two decades of product management and technology marketing expertise as well as industry analyst expertise roles. Maribel launched Lopez Research LLC in 2008 to offers detailed research-based strategic guidance for dealing with disruptive trends through strategy consulting, advisory services and custom market research. The company provides actionable analysis on the trends in the mobility, collaboration and social software markets. The company has analyzed multiple topics related to the telecommunications industry including operator network and service strategies, enterprise voice and data communications as well as the consumer markets for voice, Internet and entertainment services. The firm’s mission is to understand the evolution of these markets in order to assist its clients’ with technology selection. Prior to founding Lopez Research, Maribel was a respected analyst for more than 10 years at Forrester Research, most recently as Vice President of the tech industry strategies group, providing analysis on multiple topics including network and service strategies, enterprise communications and consumer markets for voice, video and data. Before she joined Forrester, she worked for Shiva Corporation, where she held positions in strategic marketing, product marketing and was responsible for a competitive product evaluation laboratory. Prior to joining Shiva, she worked for International Data Corporation as a data networking industry analyst. Maribel started her career at Motorola holding positions in finance, marketing and global corporate development.

AT&T has sponsored Maribel’s blog posts on the Networking Exchange Blog.

Maribel Lopez

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What You Need To Know About The New Industrial Revolution

What You Need To Know About The New Industrial Revolution

Last month, I heard two executives from leading companies talk about the new industrial revolution. Bill Ruh, vice president and corporate technology officer of General Electric, spoke about changes in the industrial business at Cloud Connect in Santa Clara. A few days later, I had the opportunity to interview Jim Hepplemann, the CEO of PTC, about changes in manufacturing industry....

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3 Ways Mobility Changes Enterprise Software

3 Ways Mobility Changes Enterprise Software

Mobile and cloud are the foundation of next generation computing. At this month’s Cloud Connect event, Lopez Research designed a conference track to discuss how mobile and cloud computing would combine to change security, data...
Practical Tablet Use Cases Revealed At Tablet West

Practical Tablet Use Cases Revealed At Tablet West

In the past, I’ve discussed how there are three phases of mobility. In the first phase, a business will simply rework many of its existing solutions so that it operates in the mobile domain, or they will seek out mobile versions of existing applications....
The School Of Hard KNOX

The School Of Hard KNOX

At Mobile World Congress, Samsung announced an end-to-end secure Android solution that provides security hardening from the hardware through to the application layer called KNOX. This announcement is another indication of the evolving world of security that is being driven by the adoption of mobility and...
The 3 Phases Of Enterprise Mobility Management Evolution

The 3 Phases Of Enterprise Mobility Management Evolution

To successfully deploy mobile applications and support BYOD, IT leaders realize that they must create a mobile management strategy that defines how to manage and support an influx of devices, how to secure access to corporate data, and how to distribute and manage the wide range of enterprise applications the business plans to deploy....
2013 RX Inject Your Mobile Strategy With A Good Dose Of Cloud

2013 Rx? Inject Your Mobile Strategy With A Good Dose Of Cloud

Bill Laberis, Editorial Editor for Enterprise CIO Forum, recently posted a video called “Cloud-enable your mobile strategy.” I believe these two technology trends, mobile and cloud, will fundamentally change computing over the next ten years. The future of computing is a distributed environment where corporate data...
Crossing The Enterprise Mobility Chasm

Crossing The Enterprise Mobility Chasm

Lately, I’ve been researching how enterprises are becoming mobile businesses. What I’ve discovered is that a business doesn’t “mobilize” overnight. There are distinct phases that a company progresses through as it transforms itself into a mobile-enabled business. I categorize these phases as follows:...
Enterprise Mobility Set To Drive IT Innovation In 2013

Enterprise Mobility Set To Drive IT Innovation In 2013

Consumer adoption of mobile devices has grown by leaps and bounds, with now over 5 billion mobile subscribers worldwide. The devices consumers carry are also more powerful than in the past. Today, there are over 1 billion smartphones deployed globally, and Apple is expected to ship nearly 200 million tablets this year. In many countries, mobile adoption has exceeded 100 percent as many individuals carry more than one...
The Innovation-Disruption Paradox

The Innovation-Disruption Paradox

Disruption is often linked with innovation. Small companies are often thought of being innovative while larger companies are thought of as the object of disruption. This was the topic of my panel last week at App Nation. During the “Meet the Innovators” panel, I had the opportunity to ask Mike Smith, Co-CTO of the Interactive Media Group at The Walt Disney Company, about innovation within a large company....
Delivering New Customer Experiences Through The Cloud

Delivering New Customer Experiences Through The Cloud

Last week, I participated in Cloudbeat 2012. I was surprised by the similarities between mobile and “the cloud.”  Three years ago, there were debates about mobile adoption and cloud adoption. Today, the world has accepted mobile and cloud services as critical components of next-generation networks. The theme of Cloudbeat 2012 was “Real cases of revolutionary cloud adoption.” In the last quarter, I’ve seen...

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Are You Tuning In To The Changing Face Of Video?

Are You Tuning In To The Changing Face Of Video?

Mobile and cloud computing technologies will change how video services are adopted. Better quality mobile handsets and more affordable mobile-data plans have led to explosive mobile growth. Mobile adoption has reached 88 percent in the U.S., and many individuals carry more than one connected device. The devices individuals carry are also more full-featured than in the past. For example,...
The Three Cs of Right Time Experiences Transform Business Processes

The Three C’s of Right Time Experiences Transform Business Processes

In my last blog, I discussed how the future of mobile will be about more than just adopting devices and mobilizing existing apps. It will be about transforming processes to deliver Right-time Experiences. For example, Walgreens allows a customer to scan their prescription label, submit it for a refill and pick up it up at their local store. These aren’t necessarily real time experiences, but they are about providing the right information...
3-Mobile-Marketing-Best-Practices

3 Mobile Marketing Best Practices

This year I’ve had the pleasure of attending several Institute for Social Search and Mobile Marketing (ISSMM) events around the country. ISSMM is a non-profit organization that provides educational programs for executives and marketers looking to hone their skills...