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Networking Exchange : Authors : Mark Burgess

Mark Burgess

President, Blue Focus Marketing

Mark Burgess

Mark is a digital marketer, social brand strategist, speaker, blogger and educator.  His passion is social media marketing.  He is co-founder and managing partner of Blue Focus Marketing, a social branding consultancy that helps brands realize the benefits of social media marketing.  Mark is co-author of Winning New Business 360, which has sold to ad agencies in over 25 countries around the globe.

Mark’s career spans marketing, advertising, professional services consulting and education.

At AT&T, Mark was responsible for launching new electronic Internet services, multicultural marketing communications and offer development for new bundled services.  He led the PricewaterhouseCoopers Global Web team with responsibilities for global content strategy and content creation.  Mark led the flagship L’Oreal and Sears advertising accounts at McCann, the third largest ad agency, in both the New York and Chicago offices.  At AT&T, he won two EFFIEs for marketing excellence and was recognized by Forbes magazine by winning a “Best of the Web” award for B2B websites. Mark is an active member of the Wharton Advertising 2020 Contributor Community.

He is on the marketing faculty at Rider, Fairleigh Dickinson University and Centenary College. On Twitter, Mark ranks in the top 1% of marketing professors worldwide.  Mark earned an Executive MBA from Fairleigh Dickinson University.

Mark enjoys blogging about how businesses can leverage the power of social media marketing. He is reminded of a quote from marketing guru, Seth Godin, who said: “If you wait until there is another case study in your industry, you will be too late.”  Get ready for real-time marketing because the future of business is social.

You can read some other content from Mark here:

10 Popular and Effective Online Marketing Blogs

Blue Focus Marketing Blog

http://www.smmmagazine.com/exclusives/top-marketing-professors-on-twitter/

Mark Burgess

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Top 5 Mistakes In Content Marketing

Top 5 Mistakes In Content Marketing

May 28, 2013

Last fall on the Networking Exchange Blog, I presented a 10-step blueprint for building a successful content marketing strategy.  The post generated some good discussion, with a few commenters calling attention to some of the basic challenges of this burgeoning marketing tool.  In the spirit of those comments, and in the interest of diving into this topic a little further, I thought it would be useful to explore some of the challenges...
Building Your Brand With Google+

Building Your Brand With Google+

April 23, 2013

Now that Google+ has been around for a few years, the benefits have come into sharper focus.  Most notably, this rapidly-growing social network is proving to be a popular, integrated platform for small business.  The brilliance of Google+ lies in...
The DNA of Good Content Marketing

The DNA Of Good Content Marketing

March 26, 2013

A good story helps your audience to connect more deeply with your brand. Content marketing is generating a lot of buzz in 2013. Businesses of all sizes are engaged in finding ways to leverage this new approach to marketing. According to Gary Vaynerchuk, wine entrepreneur and social...
Lessons for Small Businesses from the Top Marketing Professors

Lessons for Small Businesses from the Top Marketing Professors

January 22, 2013

One of the best things about being involved in online communities is the ability to reach out and ask for input, suggestions or ideas—and in the process applying crowdsourcing strategies to a talented group of eager respondents.  Recently I reached out to one of my online communities, all members of a global list of the Top Marketing Professors on Twitter.  This community list was created by Kent Huffman...
Content Marketing Gives Customers a Reason to Believe

Content Marketing Gives Customers a Reason to Believe

November 6, 2012

“People don’t buy what you do; people buy why you do it,” according to author Simon Sinek.  The best brands give customers reasons to care about them.  Unless your brand can climb into your prospect’s consideration set, that prospect will not seriously consider your brand for purchase.  The earlier you reach your prospect in the customer decision journey, the better chance you have to...
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Join the Google+ Revolution Now

January 17, 2012

By the end of 2012, analysts predict that Google+ will reach 400 million users.  In its first 88 days the social platform’s growth rate outpaced Facebook and every other social network.  Impressive, but, is it worth a small business owner’s time and...