Lead Product Marketing Manager, Advanced Mobility Solutions, AT&T
As lead product marketing manager, Maureen Backe manages AT&T’s Product Trial Environment, the portal filled with the APIs, sample code, and documentation that enterprise developers use to build mobility applications. Maureen’s job is to find out what developers need to build solid enterprise solutions around M2M, cross-carrier messaging, mHealth, cloud-based services and real-time communications, then make sure they get those needs met.
If you’re an enterprise developer, you want Maureen Backe in your corner. She has done partner and business development with enterprises all across the mobile landscape, and built developer alliances in mobile, e-commerce and location services.
On her path to AT&T, Maureen has worked at TomTom/TeleAtlas, SS8 Networks, Leap Wireless, and Novatel Wireless. As a digital marketing consultant she counted Google, Nextel International, Toyota, Kaiser Permanente, Candle Software and Lucent among her clients.
Steeped in the technology- and business-culture of both coasts, Maureen has taught and developed Internet technology classes at University of California, Los Angeles. In addition to holding a Masters of Electrical Engineering from the University of Southern California, an MBA from Drexel University in Philadelphia, and a Bachelor of Engineering from Villanova University in Pennsylvania.
Maureen loves to travel and has visited 6 of the 7 continents. Other hobbies include swimming, kayaking, tennis, and gardening. She is active and volunteers her time in professional organizations as co-chair for Location-Based Services Special Interest Group at CommNexus and as Entrepreneur in Residence at University of California San Diego Connect advising technology startups on marketing strategies.