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Networking Exchange BlogExpert technology insights to power your business transformation
Michael Nigro has an extensive marketing, business planning and sales experiences and has been working AT&T Business for 25 years. His current position is Director of Marketing, Signature Client Group, supporting Energy, Media & Entertainment, Transportation and Life Sciences verticals. In that role Michael manages a team of vertical marketing managers that help shape AT&T’s internal and external positioning of vertical solutions for both the wireline and wireless portfolio.
When you see such a varied experience one might wonder how that suits Michael to work across a broad set of vertical markets. The common thread is one of Michael’s greatest strengths --- being attuned to customer challenges, business priorities, needs and marketing solutions that help customers achieve their business goals like improving end user productivity, the customer experience or managing costs. This is what Michael Nigro does best.
He is an avid user of technology and is a four screen multi-tasker. From his HDTV, laptop, tablet and of course his number one, his smartphone. He has found the smartphone to be a life saver. From connecting with customers, co-workers, industry experts, wife, kids, friends, it’s a single source of organization and productivity for balancing business and personal priorities.
When asked about the future of marketing, it’s all about getting closer to customers. AT&T recognizes this and is why the investment in resources and thought leadership in the verticals. Mobility, Cloud, IP Voice, Networking will come together in an integrated way and play a critical role in the solution mix for our customers.
Michael is an avid soccer player, coach and fitness guy. He is married and has three boys. He resides in Morganville, New Jersey.
With the background, experience and expertise that he brings to the Networking Exchange Blog, we look forward to Michael’s posts. They promise to be informative and inspiring.