Michael Nigro has an extensive marketing, business planning and sales experiences and has been working AT&T Business for 25 years. His current position is Director of Marketing, Signature Client Group, supporting Energy, Media & Entertainment, Transportation and Life Sciences verticals. In that role Michael manages a team of vertical marketing managers that help shape AT&T’s internal and external positioning of vertical solutions for both the wireline and wireless portfolio.
His background in Voice, IP Voice, Contact Center, Collaboration, Networking and Mobility makes him uniquely qualified to help customers in these growth oriented vertical industries.
When you see such a varied experience one might wonder how that suits Michael to work across a broad set of vertical markets. The common thread is one of Michael’s greatest strengths — being attuned to customer challenges, business priorities, needs and marketing solutions that help customers achieve their business goals like improving end user productivity, the customer experience or managing costs. This is what Michael Nigro does best.
He is an avid user of technology and is a four screen multi-tasker. From his HDTV, laptop, tablet and of course his number one, his smartphone. He has found the smartphone to be a life saver. From connecting with customers, co-workers, industry experts, wife, kids, friends, it’s a single source of organization and productivity for balancing business and personal priorities.
When asked about the future of marketing, it’s all about getting closer to customers. AT&T recognizes this and is why the investment in resources and thought leadership in the verticals. Mobility, Cloud, IP Voice, Networking will come together in an integrated way and play a critical role in the solution mix for our customers.
Michael is an avid soccer player, coach and fitness guy. He is married and has three boys. He resides in Morganville, New Jersey.
With the background, experience and expertise that he brings to the Networking Exchange Blog, we look forward to Michael’s posts. They promise to be informative and inspiring.
Can’t help but think about the promise of what the New Year might bring to business, and of course information technology or IT. IT for all intents and purposes runs small, medium, and large businesses day in and day out. You know it well, and when things don’t go according to plan, your IM is ringing off the hook!...
During my time in “The Big Apple” checking out the Digital Content Monetization (DCM) East Conference recently, I wanted to get a broad view of how entertainment and media companies – whether they be publishers, film studios, radio or network broadcasters – are evolving in the digital world....