Lead Marketing Manager, Mobile Device Management Solutions, AT&T Business Mobility
In her role as Lead Marketing Manager for Mobile Device Management solutions, Velera Wilson raises awareness of AT&T mobility solutions that help businesses increase productivity of mobile employees without losing control or security of critical data. She develops and executes demand generation campaigns, industry events, and other strategic content, sharing AT&T thought leadership and highlighting the benefits of AT&T solutions to the enterprise.
Before her current role, Velera was manager, consumer strategy for AT&T mobility, where she conducted market research analysis for mobile hotspots. Her research supported the executive decision to offer mobile hotspots, and AT&T launched its service to consumers nationally in 2010.
Velera joined AT&T in 2008, as a candidate in the Leadership Development Program. In her first role as a business solutions care manager, she led and measured performance of associates that managed AT&T corporate accounts. Next, as manager, global network operations, she managed a team of technicians servicing customers in five Midwestern states. In both roles, her targeted coaching resulted in her teams consistently exceeding key performance metrics.
Prior to AT&T, Velera held staff and managerial roles in the public and private sector, specializing in marketing, community relations, event and project management. As general manager for a destinations management company in Michigan, she led more than 65 Fortune 500 accounts, directing incentive programs and corporate events, in addition to responsibilities for sales and marketing, business development, and vendor relations.
A native of Los Angeles, Velera holds a Bachelor of Business Administration in Marketing from the University of Southern California, and a Master of Business Administration from Wayne State University in Michigan. She lives in Atlanta, and enjoys traveling, dining out, and concerts.