Mark is Co-Author of the book: The Social Employee (McGraw-Hill, 2013). He is also a digital marketer, social brand strategist, speaker, blogger and educator. His passion is social media marketing. He is co-founder and managing partner of Blue Focus Marketing, a social branding consultancy that helps brands realize the benefits of social media marketing. Mark is co-author of Winning New Business 360, which has sold to ad agencies in over 25 countries around the globe.
Mark’s career spans marketing, advertising, professional services consulting and education.
At AT&T, Mark was responsible for launching new electronic Internet services, multicultural marketing communications and offer development for new bundled services. He led the PricewaterhouseCoopers Global Web team with responsibilities for global content strategy and content creation. Mark led the flagship L’Oreal and Sears advertising accounts at McCann, the third largest ad agency, in both the New York and Chicago offices. At AT&T, he won two EFFIEs for marketing excellence and was recognized by Forbes magazine by winning a “Best of the Web” award for B2B websites. Mark is an active member of the Wharton Advertising 2020 Contributor Community.
He is on the marketing faculty at Rider, Fairleigh Dickinson University and Centenary College. On Twitter, Mark ranks in the top 1% of marketing professors worldwide. Mark earned an Executive MBA from Fairleigh Dickinson University.
Mark enjoys blogging about how businesses can leverage the power of social media marketing. He is reminded of a quote from marketing guru, Seth Godin, who said: “If you wait until there is another case study in your industry, you will be too late.” Get ready for real-time marketing because the future of business is social.
You can read some other content from Mark here:
Author – The Social Employee – How Great Companies Make Social Media Work – Success Lessons from IBM, AT&T, Dell, Cisco, Southwest Airlines, Acxiom and Domo (McGraw-Hill, 2013)