You’re never very far from your customers. The Internet has brought with it the expectation of 24 x 7 availability. This level of accessibility also has a downside, however. Your business is also available to people who aren’t engaging for constructive purposes. Some of them want to take down or deface your website, damage your brand, and undo much of the good work you’ve accomplished.

DDos attacks disrupt accessibility

Malicious attacks are on the rise, across all lines of business and government. Banks, retailers, healthcare providers, educational institutions have all experienced the effects of these attacks. And, while malicious parties are trending toward a variety of software-based tactics — including SQL injection, account hijacking, and DNS hijacking — it remains clear that among the fastest-growing methods of attack is a Distributed Denial of Service (DDoS).

DDoS attacks push massive volumes of traffic at your web servers and firewalls, overwhelming them so they are unable to process requests from legitimate users. Effectively, your site is down, because your customers are unable to view it, interact with it, or get information from it. The results range from frustrated users to missed or delayed business and revenue. For many users, a bad experience the first time they try to visit your site means they won’t give you a second chance.

3 steps to help you fight back

The good news is that you can fight back. Here are three steps you can take to help you win the battle against DDoS attacks on your brand and your business:

  • Utilize a Content Delivery Network (CDN) to distribute your web assets. A CDN can help you deliver content to your users faster, but it can also distribute assets, IP addresses, and domains, making it harder for malicious parties to target your website.
  • Apply a DDoS mitigation solution to your network, your data center or hosting site, and your origin servers. DDoS mitigation software can stymie the attacks and improve your chances of keeping your site running.
  • Add DDoS and other security services at the CDN layer. Many CDN users overlook the caching and edge servers that add speed, scalability, and reliability to their website infrastructure. A CDN security solution can also offer DDoS protection, web application firewall, and enhanced DNS services. In combination, these tools can help fight SQL injection, hijacking schemes, and other fast-growing attack vectors.

Using these steps to fight back can help you maximize your protection and help ensure a stable, scalable infrastructure, from origin to edge.

Don’t assume the parties behind DDoS attacks will not attack your website. The odds are increasing that they will try. And you may find the costs of doing nothing are higher than you ever anticipated.

What steps has your business taken to prepare?