In 2013 there were still a segment of companies who complained about BYOD but the ranks have grown slim. Most companies have decided BYOD is part of the computing landscape and that they have to support it. Today, the percentage of firms claiming to support BYOD is so high that it’s hardly worth reporting anymore. So how do we move “beyond” BOYD?
BYOD evolves to “Getting Business Done”
I don’t think we’ll stop discussing BYOD, but the questions have changed. If a business is supporting BYOD, what does that mean? Does it mean the business allows its employees to simply access email and calendar on an iPhone or Android? Or is it more involved than that? It should be more than just the basics. We need to mobile-enable our business processes to gain the speed we need to meet changing market demands. Today’s IT leaders are trying to define what they should mobile-enable and what’s the best way to securely enable meaningful work on the go. It’s not Mobile First anymore; rather it’s business first. It’s business that runs smoothly across all manner of devices from phones to convertible two-in-ones to PCs.
Security moves from devices to data
One area that IT leaders must continue to focus on is securing the enterprise at multiple points. This requires a layered security model that consists of securing everything from the device to the operating system and through the application layer. Mobile data management will be one of the hot trends for 2014. This is the process of assessing the risk associated with specific types of data and securing the data based on this profile. Instead of mobile security focusing just on the device or the mobile app, it will also look at the content. This could be considered another version of data loss prevention.
Vendors begin building Mobile Platform as a Service
Many companies have built their first set of mobile applications, especially consumer-facing companies like retailers. In many cases, companies didn’t have the skills in-house to build these solutions. This year businesses will create mobile app strategies and programs to make app development a more scalable process. 2014 will be a big year for selecting application development platforms and mobile middleware. Over the coming two years, these categories will evolve from discrete entities into a platform that contains app development, analytics, and integration into back-end systems.
As 2014 becomes the year of thinking about how mobile gets used in the business, it will become less an afterthought and more of an integral part of business and technology strategies. Instead of focusing on the devices, businesses will begin to focus on mobile-enabling workflows for competitive advantage.
What’s your outlook for mobile in 2014? Share your insights below.
Maribel Lopez is the CEO and mobile market strategist for Lopez Research, a market research and strategy consulting firm that specializes in communications technologies with a heavy emphasis on the disruptive nature of mobile technologies. AT&T has sponsored this blog post.