Connected consumers are controlling their interactions with retailers. They expect a seamless experience, regardless of their choice of device or where they are in the purchasing cycle. How can retailers successfully fulfill consumersâ€™ habitual desire for immediate access to information and resources? A consumer-centric, omni-channel approach is key. Building an integrated strategy around the consumer gives retailers the opportunity to deliver value-added personalization at every stage of the shopping journey.
See how innovative solutions combine to delight, attract, and retain customers in the video below: