One of the great things about my role at AT&T is that people tend to view me as something of a problem-solver, especially when it comes to networks and communications. And I like tackling problems and finding solutions; the more complex, the better.
And that thought brings me to my topic today: China. Lately I’ve been fielding a lot of questions about China. People want to know what the regulatory environment is really like and if the telecoms and government are easy to work with. In short, they want to know what their company can expect should they make the move to expand their business into the region.
The first thing to know about China is that everything about it is… vast. Geographically, it encompasses over 3.7 million square miles (or almost 9.6 sq. km). But with a population of over 1.3 billion people, and an average about 10 percent GDP growth in the past 10 years, it represents one of the best opportunities for companies looking to grow and expand either their consumer or manufacturing base. That said, doing business in China is still a challenge to many MNCs, even 30 years after it declared its market open. Bear in mind that different regions of China are different from each other. For example, the eastern coastal areas are more developed in terms of infrastructure readiness and service quality, while the inner provinces are still catching up.
The good news is that companies don’t have to go it alone. AT&T has been in China for over 29 years, establishing relationships and forging partnerships with key telecom players. We signed the very first Sino-foreign joint venture in China with the ability to provide you the needed local contract local billing. In November, 2011 we also entered into a strategic framework agreement with China Telecom to expand our existing relationship so that we can deliver advanced global solutions to multi-national corporations.
In fact, when it comes to experience, capabilities, and the sheer breadth of service offerings throughout China, I have to beat my chest a bit, because AT&T really has no equal. In broad strokes, here is a quick overview of the services AT&T either provides or can enable in China:
- Unified Communications
- Network Integration
I’ve found that a company’s needs and goals will determine, in large part, the role that AT&T will play in establishing their communications and IT infrastructure. AT&T can act as a single point of contact to connect your China branches with the rest of the world leveraging the most appropriate technology, while also shielding your company from the challenges of having to deal with local regulatory environment and multiple vendors.
Is your company looking east for new opportunities? It’s a big leap and not one to be made without the right partners in place. I invite you to learn more about the many ways AT&T can help smooth your move into China. Join us for our upcoming webinar; it’ll be time well spent. You’ll come away with a better idea of the regulatory landscape, economic and telecom infrastructures in different regions, as well as information on how AT&T has used its experience to help a growing roster of international companies enter and establish their presence in this fertile market. Be sure to register and join us on:
AT&T in China: Local insights, global reach
June 27, 2012
Time: 11:00 AM US EST / 11:00 PM CN CST