May 22, 2013 by Mario Armstrong
My own small business is up to 6 employees—some here on the east coast, others working daily from as far away as Texas. We work from home, the train, planes, coffee shops, and yes, sometimes, real offices. We're constantly switching between...
May 21, 2013 by Rieva Lesonsky
Are you trying to build more user engagement for your small business on Twitter? Then you could learn a lot from a new study of how the top brands on Twitter interact with their followers. A Study of the Most Engaged Brands on Twitter,...
May 13, 2013 by Susan Solovic
For the past two decades, I’ve been focused on the success of women-owned businesses. In 2008, I wrote a book called The Girls’ Guide to Building a Million Dollar Business. At the time, fewer than three percent of women-owned firms had reached $1 million or more in revenue. Fortunately, when I wrote the book...
May 10, 2013 by Lisa Durrett
Have you seen that cheeky video from that guy who sells razors online for $1? I watched it again today with my husband. Once he finished laughing, he said he was going to check out the website and look at the company’s programs. The savvy business owner recognized the power of video and within the...
May 9, 2013 by Allyson Fralish
Many small business owners know how critical technology is to their success. Recent research shows that those who embrace it grow their companies faster, but keeping up with the latest tools can be a challenge. As you maneuver your company through the still-turbulent economy, how can you get the most from your IT...
May 8, 2013 by Mario Armstrong
A couple of weeks ago, a major news service’s Twitter account was hacked, and several fake tweets not only sent ripples through the media, they impacted stocks globally. While there’s a key lesson here about the importance of social media, this...
May 7, 2013 by Abhi Ingle
We read about it all the time in the business and political press: small business is the engine that drives the economy. But when we look at the innovation that’s occurred over the past decade, the consumer and enterprise segments seem to get all of the...
May 3, 2013 by Alice Bredin
The past few years have been brutal from an economic standpoint. Although challenges remain, the outlook is improving, especially for small businesses: 27 percent are increasing their 2013 marketing budgets to grow their...
April 30, 2013 by Cheryl Burgess
According to a May 2012 survey by Constant Contact, over three-quarters of small businesses agree on their primary goal: attracting new customers. Unfortunately, a more troubling statistic shows that many small business owners are missing out...
April 29, 2013 by Susan Solovic
When I worked in corporate America, I managed a national sales force. Because the majority of our clients were big brands, we frequently participated in the major industry trade shows many of which were held in Las Vegas....
Do you fancy yourself a social media guru and communications expert? If so, you might want to make sure you are not using the following tactics; at best, your audience is making fun of you, and at worst, you are probably damaging your brand....
