Do you fancy yourself a social media guru and communications expert? If so, you might want to make sure you are not using the following tactics; at best, your audience is making fun of you, and at worst, you are probably damaging your brand.
Tactic #1: Extreme use of hashtags.
People use the hashtag symbol # before a relevant keyword or phrase in their tweet to categorize those tweets and help them show more easily in Twitter Search. They also use them in their bio description in order to increase the probability of their profile being found during a keyword search. However, best practices suggest not using more than two hashtags in your communication.
The same line of thought applies to the extreme use of hashtags in your bio. In conclusion; hashtags are very useful, but too much of a good thing is just too much. So use some moderation.
Tactic #2: Sending automated “thank you for following me” tweets and direct messages.
I understand it seems like the polite thing to do. You want to send a warm welcome to your new followers and acknowledge their engagement. Besides, you’re having trouble coming up with relevant, interesting and engaging content, so why not fill up the twitter stream by thanking every profile that follows you? The problem is that you don’t have the time and energy to thank all your new followers on a one-off basis, so you’ve resorted to an automation application to do the work for you. As a result, everyone gets a thank you, including those pesky spam profiles.
I’ll be the first to admit that this post is not backed by strict market research standards. No, I just quickly engaged my connections and learned what I needed to know. In this case, I’m going to watch the number of hashtags I’m using. And I’m not going to be thanking you for following me!
What tactics do you find annoying on Twitter? How do you think Twitter etiquette could be improved?
Alan See is the Chief Marketing Officer at Alan See CMO Temps, LLC. He has written this guest post for the Networking Exchange Blog.