Last weekend my husband was outside washing and waxing his car. As I sat there on a lawn chair to keep him company, he decided he would also detail it. Out came the “equipment” for this task. He usually does this a few times a year and every time I ask him why. He smiles at me and says it gives his car a showroom shine. What he means is that it makes his car stand out from the rest because it sparkles and shines on a deeper level than just washing and waxing alone. He is very proud of his car.
Light bulb! I ran inside and grabbed my laptop. It dawned on me that if you have an existing website and it is already professional looking, perhaps you need to consider giving it a little something extra – and create your own showroom shine.
The following are four suggestions that came to mind:
1) Create a short welcome video. YouTube is so popular these days. Perhaps it’s not your style, but many people love to watch videos. And a video is an excellent way to build trust and customer relationships. Does your computer have a camera? Then create a one- or two-minute video with just you (so you can sparkle). Below is a recommended script format of what you could say:
- Welcome and introduce yourself
- Briefly describe your passion — you should explain why you have your business (e.g., I always loved math as a child and it’s my passion so being a Financial Advisor is something I enjoy doing. OR I learned to bake pies from scratch with my grandmother and she inspired me to open my own bakery.)
- Thank them for visiting
I looked online to find out why people should detail their car. The number one reason was that if you detail your car on a regular basis, it will maintain a higher value. Isn’t that what you want from your website, too?