It is always exciting going to a new website –especially when you are looking for that special item as a gift for someone special or to treat yourself. It makes the shopping experience more pleasurable if the site is eye-catching and has products and services with an easy layout and special blinks to highlight any promos and coupons that may be available.

Websites that get my kudos for customer satisfaction offer a special touch by allowing you to easily contact them, providing their number on the website and including the location(s) of nearby stores. This makes it convenient to pick up the item after purchase.

I must admit I am one for doing as much shopping online as possible. It is so wonderful that the world of stores is at one’s finger tips with pictures of store inventory in various shades and sizes. I could shop all night without fear of having to close the store down because shopping on the web allows “all access “24/7”. I can’t wait to hear the latest on what some new store is offering or TV deals that tell you to check it out on the web.

There are many factors that go into making a website highly desirable for customers to 1) visit, 2) stick around and ultimately 3) make purchases. Trying to figure these out on your own can be a daunting task. Not only that, but trying to guess what you think works can completely miss the mark on what your customers want.

Many small businesses have found that if they go with a standard — a template — that is already working, they accomplish a lot more of the objectives to attract customers and sell products. This way you don’t have to “reinvent the wheel” but rather modify and adapt from existing structures which already are working for others. You can customize and tailor your site to your own unique needs much better but building on top of an existing successful template.

Many services are available for this and it is wise for today’s small business to study what is available and working well. Think like your customer when you see a site and think about what would make your potential customers feel welcome and even desirous of spending money with you. Study the templates that are available and working in similar businesses to yours. Then you can better customize and tailor to your specific needs.

It is also very important to work with professional services which help businesses like yours design websites. Some think they know what to do because they’ve shopped before on the Net. This would be like me thinking I can fly a plane simply because I’ve been a passenger! It is much better to let the professionals do their job and let me “enjoy the ride.”

One platform that has helped a lot of SMB owners is the AT&T EasySite Demo Video . With these tools you can choose from templates that have already worked for other businesses like yours. Think about this approach as you move your business into a “New Attitude.”  Hey, Patty Labelle might be singing about your own website with that new attitude!

We’d love to hear from you. What do you use to get your website a “new attitude” without doing all the work yourself?  What would you recommend for other SMBs who are redesigning their websites?  We look forward to your comments.