You would have had to be asleep for the past several years not to notice the improvements in mobile technology. Paul DeBeasi, Research Vice President at Gartner opened the annual Catalyst Conference in San Diego by saying, “Mobility is so insidious; it actually affects how we think, how we act and interact.” Now IT professionals and enterprises are changing too, keeping pace with the new features and flexibility offered by cutting edge mobile technology.
Employee and Customer Expectations Meet Enterprise Video Possibilities
Improving engagement levels and the reach of internal communications is a prime business case for the expansion of mobile for the enterprise. The following findings are evidence of the growth in video based on advances in technology and the evolution of customer expectations:
- Comscore, indicates that the average American Internet user now watches more than 20 hours of streaming video per month on devices ranging from iPhones to PCs.
- According to Gartner’s MarketScope for Video Content Management and Delivery, by 2016, large companies will stream more than 16 hours of video per worker, per month.*
- EDTECH Magazine reports, the “Bring Your Own Device” (BYOD) movement brings along significant benefits, among which is increased end-user engagement due to their familiarity with their own devices.
This changing media landscape is shaping employees’ expectations when it comes to communication from their employers. Combining BYOD, streaming enterprise video technology, and comprehensive viewer metrics, there is a strong business case for the implementation of comprehensive video solution for enterprise proprietary information easily accessible from mobile devices – including phones and tablets.
Making Sense out of the Myriad of Options
The possibilities for enterprise video are evolving at a rapid pace. If your enterprise is considering mobile video solutions, be sure to consider the following:
Network Performance and Security: As the number of device types connected to a network expands, it becomes more difficult for IT administrators to ensure network security, performance and video playback across devices. The video solution should offer intelligent routing capabilities utilizing a content delivery network (CDN) or existing network infrastructure. In addition, a solution should integrate your existing corporate directory service, making it easier to control which users have access to video content. Finally, the video service should understand the complexity of a corporate network – sometimes mobile devices are “on net” via internal, secure Wi-Fi. Sometimes, VPNs may be used. And sometimes, devices may be accessing the video from the 3G/4G network. All of these scenarios have to be fully secure.
Content Optimization for a Variety of Devices: All devices are not created equal. Their screens have different aspect ratios; they run using different operating systems and are only compatible with certain file types. A comprehensive solution for the enterprise should offer transcoding capabilities, permitting video viewership on any device.
Integrated Social Features and Audience Metrics: The ability to like videos, comment on videos and embed them as well as the ability for employees to create their own content is essential to take advantage of the increased engagement generated by a diverse array of mobile devices. A comprehensive solution should include approval workflows to prevent objectionable content and a dashboard compiling audience metrics.
It’s important for any organization to stay focused on its core business functions. That’s why many businesses look to a service provider to take care of the heavy that centralizes and simplifies corporate communications. At the same time, this type of solution delivers the benefits of increased engagement and larger audiences afforded by mobile devices.
Is your business doing everything it can with mobility and video? What plans or approaches are you considering to enhance enterprise communications using video
* Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.