Working in the fast-paced oil industry, Genco Energy Services could not track its large inventory of equipment that was being delivered and moved from one job site to another. When customers called, employees might drive over a hundred miles to pick up equipment, only to find the needed items were just a few miles away. Fifty percent of the employee base was new with less than a year’s experience, resulting in more errors and lost productivity. The company needed to automate its asset management processes to help employees, and to meet accelerating demand.