What business doesn’t look to data as a goldmine to help it retain a competitive edge? That said, is your IT infrastructure equipped to take on all the challenges that accompany data’s variability, velocity, volume, and volatility?Do you find yourself seeking effective ways to aggregate, correlate and analyze crucial information, while securely providing access to an increasingly mobile and global workforce? And then, how do you deal with the question of ever-expanding storage requirements?

Against a backdrop of these powerful factors, this commissioned study conducted by Forrester Consulting on behalf of AT&T brings you insights on how cloud-based services allow for the flexible, accessible, on-demand management of data needs. See how your organization can extract business value from big data while being in full control of it, and how it can steer a course for greater opportunities in a secure and compliant manner.


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Consumer-driven IT has presented new challenges within the enterprise. Initiatives like “bring your own device” (BYOD) have changed the way IT must operate. Furthermore, the empowered consumer has many tools and channels with which to provide valuable information to any enterprise. Social networking sites are full of valuable data literally at your fingertips. But if this isn’t enough; a great deal of internal data is being created through applications such as CRM systems, databases, and field-based mobile sensors. Today, enterprises are already experiencing the data growth dilemma. According to Forrester’s Forrsights Hardware Survey, Q3 2011, 36% of large organizations in the US already have 1 petabyte or more of data companywide. This will only continue to grow as more data is gathered, processed, and analyzed.