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Cheryl Burgess (@ckburgess) is Co-Author of the book: The Social Employee (McGraw-Hill, 2013). She is also a digital and social brand consultant, blogger and speaker. Her knowledge of business strategy, passion for creative expression and marketing technology help businesses achieve the remarkable. Burgess understands that brands face seismic challenges today, including a struggling economy and continually evolving social media technologies. Social media tools are revolutionizing marketing, ecosystems of real people are rewiring and reorienting the Internet, and competitive brands are scrambling to engage. In short, change is everywhere. Cheryl Burgess is Co-founder and Managing Partner of Blue Focus Marketing, a social branding consultancy. She has expertise in B2B marketing, social media, business continuity and crisis management. Burgess is also the four time winner (2013, 2012, 2011, and 2010) Twitter Shorty Award in Marketing (The New York Times hails this as the “Oscar of Twitter”), and has been featured and quoted in an article by Wendy Marx for Fast Company (“PR Gurus’ Top Tips For Pitching And Storytelling In The Digital World”). Huffington Post has featured Burgess in the “Top 100 Business, Leadership and Technology Twitter Accounts You Must Follow”. She is an active member of the Wharton Advertising 2020 Contributor Community, and was awarded Wharton Future of Advertising's MVP. Burgess was also honored as one of 42 global social media women labeled as a “Passionista” by Huffington Post for her business expertise and timeless blogs. Burgess also serves on the Advisory Board of B2BTOTY, a B2B Award for the most engaging companies on Twitter and on the Advisory Board for Business 2 Community. As co-author of Ad Agencies Winning New Business 360—which has sold in 25 + countries worldwide—Cheryl Burgess has experience developing business continuity and crisis management plans for large organizations, including hospitals and pharmaceuticals. Burgess also recently spoke at Morgan Stanley on the perils of social media during a crisis. A prolific blogger, Burgess posts regularly at Blue Focus Marketing Blog, and is a syndicated blogger for B2Community, B2B Marketing Zone and a contributing blogger for Crowdshifter.com and 12most.com. She is the co-founder of #Nifty50 Top Twitter Women and #Nifty50 Top Twitter Men. Burgess holds a BA in Journalism from the University of Pittsburgh. Author - The Social Employee - How Great Companies Make Social Media Work - Success Lessons from IBM, AT&T, Dell, Cisco, Southwest Airlines, Acxiom and Domo (McGraw-Hill, 2013)