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As digital marketing and content merchandising lead for small and midsize businesses, Lisa Durrett has more than 17 years of experience as a digital communications strategist, public relations executive, and journalist. Lisa has developed and executed communication strategies in various industries, including telecommunications, business-to-business marketing, sports and entertainment, consumer technologies, financial services, and sustainable products. Her communication strategies have received coverage by The Wall Street Journal, Business Week, Fortune, FOXBusiness.com, CNN, Hollywood Reporter, Variety, Los Angeles Times, and other major media outlets.
Prior to joining AT&T, Lisa was the owner and founder of two public relations consulting agencies and served as alliance manager for the BellSouth/Cingular Enterprise Channel. A journalist at heart and by training, Lisa made a “side-door” entrance into marketing and public relations, specializing in working with small and mid-size businesses. Putting on her reporter’s cap allows her to quickly assess a business issue and define a strategic solution.
Lisa has been involved with the BellSouth Gateway Leadership Development Program and is a charter member of Bellsouth Women’s Networking Alliance and the firm’s Marketing Association. She is a recipient of the Silver Flame Award, the Silver Quill Award, and the Public Relations Society of America (PRSA) Phoenix Award.
Lisa holds a Bachelor of Science in journalism from Florida International University, where she served a highly coveted internship in CBS’s Miami news bureau.
In her spare time, Lisa enjoys painting, photography, and being a mom to eight-year-old twins.