What is conferencing?

man using laptop

In what now seems like ancient history, the idea of “conferencing” used to conjure up images of business people gathered around a big table in the conference room.

Yes, the room dedicated to conferencing.

Fast forward and everything has changed. Colleagues, key decision makers, partners, vendors, and customers come together from all corners of the globe for virtual conferencing.

Today’s integrated conferencing services can help everyone be more productive by giving conference participants the freedom to join meetings seamlessly in a variety of ways, from a variety of device choices, and with a range of integrated conferencing engagement options – including unified audio, web, and video experiences.

More flexible conferencing choices

How do you want to convene?

You can bring the power of video to your audio and web conferences. You can enable video participation from both private and public networks across a variety of vendor endpoints. You can also use a cloud-based solution for conferencing and collaboration.

Whatever approach to conferencing you choose, participants have the freedom to join in a variety of ways – via video conference rooms, personal video endpoints, or software endpoints such as Cisco Jabber, as well as mobile devices such as tablets and smartphones or audio-only endpoints.

Conferencing should not be complicated

The goal is to communicate and collaborate quickly and easily, without complicated tools or procedures that get in the way.

With conferencing solutions from AT&T, you can avoid travel time and costs while getting products and services to market faster. Your team can also resolve issues more quickly and accelerate business decisions.

Conferencing solutions from AT&T are designed to fit your company’s business and work style. These solutions can integrate with popular unified communications (UC) platforms, to offer a range of collaboration tools, including single number reach, presence, instant messaging, and high quality video conferencing.

Whether your work locations are mostly in the domestic U.S. or global – or if your meetings are attended by small or large groups, AT&T offers a range of conferencing options that can serve as a foundation for adding future collaboration tools and capabilities.

Which approach is right for you?

IT budgets are often under scrutiny, which means it can be hard to get funding and support for new technology deployments. The right business rationale for expanding your conferencing capabilities with options such as video collaboration can set the stage for more personal, productive interactions inside and outside your organization.

As you develop your conferencing strategy, you should:

  • Define new methods for leveraging video collaboration
  • Develop use cases
  • Find ways to enhance existing collaboration tools with video presence
  • Investigate how to better integrate multimedia content to collaborate and evaluate in real time
  • Consider what makes the right mix of travel and video for your business

Whatever approach you take to conferencing, you should define ROI goals and measurements. And you should focus on the front-end experience as you prepare the back-end infrastructure.

For more insights and best practice advice, read this white paper to learn more about helping your organizations lay the foundation for achieving productive virtual conferencing and video collaboration from every perspective – business, operational, and cultural.

AT&T also offers a full range of conferencing services that provide the freedom and flexibility for unfettered, anytime-anywhere collaboration across an array of platforms and devices.


Lisanne Powers Unified Communications Lead Marketing Communications Manager AT&T About Lisanne