3 things millennials want from a UC program

  • Millenials have surpassed Generation X as the largest demographic in the U.S. workforce.

  • They see little separation between home and work and, thus, expect the freedom of a flexible work environment.

There is a good chance that you are managing a millennial. And if you are not currently, you will be soon. According to the Pew Research Center, the demographic recently surpassed Generation X as the largest in the U.S. workforce. This means that Generation Y’s working style will increasingly impact how companies approach communications in the future. Employers should think about designing unified communication (UC) systems that cater to digital natives’ strengths and habits.

For the most productive enterprise, take these principles into consideration:

1. Accessibility

Mobile-first is the future, and millennials have been onto this for a long time. While it is useful to consider how UC will work with desktop computers, it is vital to recognize the power of smartphones and tablets. The members of this demographic acknowledge that there is little separation between their home and work lives, so interactive and immediate communication when on the road or off-hours is definitely a high priority. It is also becoming increasingly important for millennials to be able to work remotely. They crave instant access to their work across multiple devices because they want the freedom of a flexible working environment. And that flexibility goes hand-in-hand with a focus on mobile devices.

2. Connectivity

Social media is no longer a separate ecosystem. It is an extension of real life that has shaped millennials’ digital use habits, making online collaboration an important factor in the workplace. The ability to broadcast your opinion in mere seconds has become second nature. Play upon this generation’s digital strengths and develop a UC program that integrates features such as activity feeds that are designed for a highly social demographic.

3. Simplicity

In a world of information overload, millennials appreciate logging into their virtual workspace through a single password. But they have high expectations for their technologies, and they want a seamless experience. Even if they have the technical know-how to figure out a clunky system, that doesn’t mean they will use it. If their user experience isn’t good, they won’t stick with the program. Aim for a seamlessly unified and compatible ecosystem that offers a consistent user experience across all devices.

Think of UC options that elegantly combine simplicity, connectivity, and accessibility. This group expects reliable, global connectivity on a wide range of devices (with the ability to federate) and the ability to communicate easily with colleagues using different UC platforms. Additionally, this busy and highly social demographic will want one device that can manage multiple personas for work and personal communications, keeping them separate and highly secure while allowing easy access.

Learn how your organization can build a unified communications program that will satisfy the expectations of the growing, tech-savvy workforce.

Brie Hiramine is a freelance writer and journalist who focuses on technology and digital culture. Her work has been published in Mashable, Macworld, and TechHive, among other publications. All opinions are her own. AT&T has sponsored this blog post.

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