4 Mobility Predictions for 2014

2013 was a whirlwind year in mobility. We saw numerous acquisitions in the mobile device and mobile management landscape. We experienced widespread adoption of mobility. With so much change already, what should we expect in the coming year? Will mobility slow down or continue to evolve at a break-neck pace? In 2014, I expect to see the following four trends develop rapidly.

BYOD app deployments will finally move beyond email and calendar.

Over 53% of the IT executives we interviewed in Q3/2013 said they would be mobile-enabling applications. On average, these companies had mobile-enabled six applications in 2013. In the coming year, businesses will mobile-enable dozens of applications. Many firms plan to mobile-enable hundreds of applications over the next several years. To do this, companies will need to select mobile application development platforms to make the process scalable.

Mobile Back End As A Service becomes the next buzzword, replacing BYOD.

In 2012 and 2013, businesses focused on creating BYOD programs. In 2014, these companies will look to MBaaS providers to offer a set of cloud-based, server-side mobile services to make app development quicker and easier to deploy. These services will offer user management facilities for authenticating access to your data. Other types of features will include mobile app analytics, Oauth integration, native notification, integration with third-party testing vendors, and support for third-party MDM (mobile device management) solutions.

Contextual management becomes the next wave of enterprise mobile management (EMM).

Mobile device management was the first wave of mobility management. In the second wave, vendors added application management with app wrapping and containers. Instead of devices and applications, the third wave of mobility management will focus on people and content. Security for mobile access will be based on contextual attributes that combine user identity, location, device type, and type of content. For example, if Maribel is in sales and trying to access financials on an iPad from a foreign country, the systems can halt access.

Indoor location services take hold in earnest in 2014.

We’ve discussed location-based services for more than a decade. However, lower cost Bluetooth Low Energy (BLE) and better wireless LAN technology will provide a more granular location within the building. These technologies will allow retailers, stadiums, and other venues to create geofences to provide more personalized services within 33-100 feet of the user.

What do you see happening amid the mobility landscape in 2014?


Maribel Lopez is the CEO and mobile market strategist for Lopez Research, a market research and strategy consulting firm that specializes in communications technologies with a heavy emphasis on the disruptive nature of mobile technologies. AT&T has sponsored this blog post.


Maribel Lopez CEO Lopez Research About Maribel