AT&T as Enabler of the Global IT Supply Chain

  • When agility is critical to success, many businesses are limited by their IT investments.
  • AT&T User Defined Network Cloud helps transform processes and drive new sources of revenue and profitability.

These days, the one capability that most businesses prize above all others is agility. Either because businesses need to quickly take advantage of new opportunities or to react to sudden downturns in the economy, the speed at which a business responds to an event is now the difference between success and failure. Unfortunately, most businesses today are hamstrung by their IT investments. Every business process of any consequence is dependent to one degree or another on IT. Adjusting those business processes or, for that matter, creating one from scratch can require months of time, largely because the IT applications and systems that enable it are manually created and deployed.

A new era of IT

Thankfully, that’s all changing. We’re entering a new era of industrialized IT in which just about every function is being turned into a piece of software that can be highly automated. Running on standard servers and commercial merchant silicon, these new-generation IT systems can be scaled up and down in a matter of minutes.

Rather than waiting for IT equipment to be acquired, shipped, unpacked, and provisioned, organizations will be able to build or alter applications that can take advantage of a massive pool of IT resources whenever required. Provided by both AT&T and partners, that pool of resources will in effect create a global IT supply chain of services that will be consistently available, anywhere in the world. These IT capabilities are the foundation for an emerging services economy that will transform every vertical industry. Indeed, just about every product sold will be accompanied by a raft of digital services designed to enhance the customer experience by providing access to digital services enabled by IT. In the automotive industry, for example, the connected car of the future will be able to “see over the horizon” to identify potentially hazardous driving conditions based on data collected from sensors that are miles away. And in manufacturing environments, data that is continuously collected will be used by analytics applications to predict machines that are about to fail. These machines can then be replaced with little to no disruption to the manufacturing process. All of this is just the tip of the iceberg. The services economy will emerge on the back of a global IT supply chain that will generate trillions of dollars in economic value.

A network cloud built for the journey

AT&T User Defined Network Cloud is specifically designed to put in place the advanced networking functions that these new digital services require. Instead of having to build every service from scratch, however, organizations will take advantage of application programming interfaces (APIs) to compose new services using visual tools to dynamically integrate various IT services. Providing access to those services at scale is why we at AT&T have embarked on this AT&T User Defined Network Cloud journey. No single IT organization today can build and manage all the services required to succeed in a services economy on its own. AT&T User Defined Network Cloud will evolve into a massive ecosystem of applications and service providers that organizations will leverage to create new digital processes that will enable the services economy to flourish. We invite you to participate in what will be nothing less than the next major phase of an “industrial revolution.” Instead of automating physical processes, however, we’re automating the digital processes that organizations of all sizes will depend on to drive both new sources of revenue and profitability for decades to come.

Tom Siracusa Distinguished Member of Technical Staff AT&T About Tom