AT&T opens doors to Dallas Executive Briefing Center

Seeing is believing. And as more companies like yours turn to us to help navigate the fast-moving market, we wanted to create a space where you could connect with us on your terms. That’s why we’re opening our flagship Executive Briefing Center at our world headquarters in Dallas.

Whether you need our help solving universal challenges or specific business needs, the 26,000-square-foot Center brings our unmatched set of assets to life. We can help your business become more agile, more predictive, and more efficient with real solutions that solve real problems.

You don’t have to be an expert to understand how our products and services work. The Center lets you easily visualize how you can apply our capabilities in your business to drive desired results. And with ready access to our executives and subject-matter experts, you can tell us what you need, and we’ll use the space and our expertise to show you how we can make it happen.

We elegantly combined state-of-the-art technology with spatial, purposeful design. The Executive Briefing Center’s open environment invites you to immerse yourself in everything we have to offer. Through a variety of interactive platforms, you can explore how we can help you connect, protect, virtualize, and manage your dynamic business needs.

Want to see the Executive Briefing Center come to life? Check out this time lapse video:

One of which is a first-of-its-kind 10’x10’x10’ digital Cube. It sits at the heart of the Center, covered in 288 ultra-high-definition monitors with presence-detection sensors on all four sides.

The Cube’s data visualizations help you understand:

  • Why our network is the right choice for your business
  • How our portfolio can be applied to help your business transform
  • How our unparalleled visibility into new and changing security threats can help protect your business
  • What technologies and trends we see coming next, and how we will help evolve your people, processes, and assets for the future

The acceleration of change is causing the market to move faster than ever before. And while its effects are felt across companies of all sizes, in all industries, we know your challenges and goals can drastically vary. That’s why we customize each briefing. From the information included in a mobile app prior to your arrival to the day’s agenda, visits are tailored to meet your specific needs. We use experiential technology and private meeting rooms to engage in a conversation where we can hone in on what’s important to you. The half-day and full-day briefings are all about elevating your competitive edge in this fast-paced world.

We plan to hold 150 or so customer briefings next year at our Dallas Executive Briefing Center. Let us know if you want to be one of them to help drive your success in 2016. See more of the new Executive Briefing Center below:


Alicia Dietsch Vice President Business Marketing Communications AT&T About Alicia