Auto industry retailer sets and achieves new mobility goals

Lot of cars

A large automotive retailer was focused on providing quick, quality oil changes and vehicle maintenance services. The automotive retailer plans to expand with new stores, both corporate and franchisee, and wants to use mobility to enhance the customer experience and gain market share.

To help deliver on its plans for growth, the company looked to AT&T to create a mobility strategy and roadmap to upgrade its current stores and create a “store of the future” model.

Strategy builds a foundation for future mobility

Many components comprised the final mobile strategy, including enterprise and consumer mobile applications, corporate and guest Wi-Fi, and digital signage throughout the stores. Adequate broadband for each store was the foundational requirement to enable each of these different mobile solutions. AT&T discovered that a majority of the stores still had legacy broadband with very low upload/download speeds that would not accommodate the proposed mobility solutions.

Mobility recommendations

The automotive retailer knew that upgrading to higher broadband speeds was economical and mission critical to support its objectives. The mobility strategy engagement with AT&T demonstrated how mobile applications and technologies would build upon a strong foundation of internet access. During the course of the engagement, the company further increased its broadband requirements based on these mobile strategy recommendations:

  • Corporate Wi-Fi – allowing multiple enterprise devices to connect within the store via tablet, barcode scanner, and digital signage while enabling secure PCI-compliant purchase transactions to occur over a separate SSID
  • Guest Wi-Fi – allowing customers to access “free” internet in exchange for marketing campaign use of email and mobile number used in their sign up, facilitating the download of the consumer app, and providing location and personal data for customer and store analytics, such as browsing history, dwell time, and physical location
  • Enterprise mobile applications – allowing access to a variety of enterprise applications, such as mobile POS and customer data collection while customers are waiting in line, inventory receipt of shipments, and daily quality audits
  • Consumer mobile application – allowing the company to engage and extend the customer relationship beyond an oil change three times a year and to assist in the upsell and purchase of additional services while on site
  • Digital signage – engaging customers when awaiting their turn or while being serviced, supporting technicians conducting the service, and educating and informing employees in the store

Helping you reach your company’s mobility goals

Broadband is a foundational component for future mobility enhancements. However, some companies will skip the fundamentals and only look to build shiny new apps and launch the latest technologies before they are ready, thus not making the most of their investments.

Our AT&T Mobility Solutions and Services strategy team looks at your entire ecosystem through a comprehensive discovery and analysis process. With a carefully prepared roadmap and tactical plan, we identify not only the “shiny new apps” but also the infrastructure and foundational elements required to reach your future mobility goals.

Theresa Bhatia Mobility Strategy Consultant AT&T About Theresa