Build Your Brand with Web Conferences

  • Web conferences can help a business build its brand.
  • AT&T Connect integrates audio, Web, and video conferencing tools.

Hosting a web conference series is a great way to build brand recognition. Let’s take a look at three ways you can get started:

1. Plan a series, not just a single event

A one-off event might seem like it would be the best use of your time and energy. After all, you could pour your effort into making a single event the best thing you’ve ever produced, and you could promote it everywhere. Unfortunately, it’s too easy to get lost in the clutter these days. With a single event, you risk spending all of your time to put on an event without attracting the audience you were hoping for.

Planning a series instead of a single event — such as committing yourself to an ongoing, weekly webinar series — helps build a dedicated core of supporters and followers who look to your business for advice and help. With a set time, you can train your audience to make room in their schedules to regularly join your broadcast, which will help you to build a loyal following.

2. Spread the word on social media and through your target audience

If your series provides real value, you’ll be amazed to discover that your followers will work on their own to get the word out about your events. On top of that, you’ll be able to find new audiences with greater precision than ever before with social media advertising tools. For example, on both Facebook and Twitter, you can target people who are interested in your competitors’ products and can make your case for why your product, service, or brand might better serve their needs.

3. Pick a solid web conference program

It seems like there’s a new web conference or streaming video platform every single day. If you want to reliably host a conference that “just works” week after week after week, you need to choose an established player in the industry to host your event. AT&T Connect combines audio, web, and video conference tools into a single, easy-to-use package.

AT&T Connect supports not only the PC and Mac, but also Android and iOS, so people can join your conference from anywhere, no matter what device they use. Best of all, there’s a free 30-day trial available, so you have nothing to lose by checking out AT&T Connect.

What challenges do you foresee with your webinar series? Do you need help coming up with topics, a format, or figuring out your promotional strategy? Leave me a comment below, and I’ll do my best to help you out!


Mario Armstrong, Digital Lifestyle Expert, is an Emmy Award winning, tech commentator for the TODAY show, CNN, HLN and Fuse. An entrepreneur by nature, Mario made his passion his career by quitting his day job and founding Mario Armstrong Media. Follow Mario at @MarioArmstrong. AT&T has sponsored this blog post.

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