Collaboration calls for teamwork

  • Many decision makers believe they need to improve collaboration efforts

  • Challenges include budget, integration, and culture.

  • A strategy that includes Unified Communications encourages better collaboration.

Ask decision makers what they consider to be critical to achieving their key business objectives, and many will say collaboration. In a recent study by IDG Global Research commissioned by AT&T, 79 percent of respondents considered internal collaboration to be highly important, and 60 percent considered external collaboration to be highly important.

Yet the same research shows more than half do not consider their organizations highly effective in using technology to enable collaboration. Clearly, there’s much room for improvement.

Challenges for decision makers

While many leaders recognize the inextricable link between collaboration and enabling innovation, there are challenges for collaboration technology. So, while recent research shows that most organizations expect their investment in collaboration technology to rise, challenges such as budget, integration, and internal culture are prohibitive.

This may be because not enough collaboration deployments are organization-wide. In which case, Unified Communications (UC) could solve the problem by bringing multiple tools together for seamless interactions with co-workers, partners and customers from nearly any device and any place.

Discover how AT&T Unified Communications can enable better collaboration for your organization.  And read about the research covered in the white paper below.


Source: IDG Global Research: UCC and Collaboration, 2014

1. 79% of all respondents consider internal collaboration to be of high importance at their organizations overall and 60% of all respondents consider external collaboration to be of high importance.

2. 51% of respondents expect the percent of their organization’s total technology budget dedicated to investments in collaboration tools and applications will increase over the next year.

3. Using a 5-point scale, with ‘1’ being ‘not at all effective and ‘5’ being extremely effective: 2% of respondents chose ‘1’; 10% chose ‘2’ and 39% chose ‘3’. Just under one-half consider their organization to be highly effective (rating 4 or 5 on a 5-point scale) in using technology to enable collaboration.

4. At least 73% of respondents cite budget issues as an obstacle slowing or preventing investments in collaboration tools and applications at their organization over the next 12 months; at least 58% cite integration complexity; at least 56% cite internal culture.

Lisanne Powers Unified Communications Lead Marketing Communications Manager AT&T About Lisanne