Ethernet is a Compelling Force in the Network

Compelling is defined as having a powerful or irresistible effect, attention or respect.

Let’s look at some of the reasons Ethernet has become such a compelling force for business networks today:

First, Ethernet is a familiar technology. Surely you’ve seen an Ethernet port, wire or have just heard that “the LAN runs on Ethernet”.   It is the most common type of connection businesses use on their Local Area Network (LAN).  Ethernet is used on today’s LAN to run most applications, share resources or simply to communicate via email or other methods.   Today, at least 9 out of 10 companies run Ethernet on their LAN and for the past few years it has gained tremendous popularity outside of the LAN environment.

Second, Ethernet is simple to use.  If your LAN is running on Ethernet and you want to connect to the WAN using that same Ethernet technology, it can be an easy set up.  Have you ever heard of the phrase “plug and play”? It can really be that simple.  When considering Ethernet you must remember you may already have the equipment on-site to connect to a carrier’s Ethernet services.  It’s such a common interface on your router that it usually just requires a “plug and play,” then setting the routing parameters.   It is available as point to point (branch office to branch office), point to multipoint (Hub and Spoke) or multi point to multi point (meshed) arrangements.

Third, Ethernet can support your more demanding applications and will grow with you.  If you need access to the Internet or to your VPN (Virtual Private Network) , Ethernet can be used.  If you have one location and are growing, Ethernet will grow with you.  Start your business communications at 2 Mbps and ramp up to 10Gbps.  You may need a way to run voice, video and/or data services to your customers or internally to other departments overseas. Ethernet is rapidly emerging as the technology of choice for high-speed, high-bandwidth environments such as:

  • Corporations with large document storage facilities.
  • Data center-to-data center connections.  Some companies require two or more large servers for redundancy or protection against failure. Ethernet is commonly used for these types of connections.
  • Financial or Commodity Firms to stream stock quotes, process or secure transactions, security trading or investing that require low latency and high bandwidth.
  • Banking or Insurance firms for orders, record transfers, ATM connections and transactions.
  • Enterprises connecting their branch offices, regional offices and data centers using  IP VPN service for any-any connectivity and Ethernet for high bandwidth point-to-point connections between data center and headquarters or as a gateway to off-load traffic to the Public Internet.

Lastly, Ethernet works well with other technologies. It is very compatible with IP-based VPNs when creating a hybrid network.  With a VPN network you can connect thousands of remote offices, telecommuters and branch offices.  Ethernet can integrate well with high bandwidth applications like Distance Learning, Medical Imaging, Data and Call Center Connectivity, Voice and Telemedicine.

These are just some reasons why Ethernet is compelling. Read more about how AT&T Ethernet can help your business.

How are you using Ethernet now in your office(s)?  What specific benefits have you seen from it.  What would you like improved with it?  Please let your comments (below) so others can share from your experience and gain benefits.
Lee Sheehan Senior Marketing Manager AT&T About Lee