Fast food: AT&T helps foodies serve up digital content


For three entrepreneurs, food does more than fill stomachs; it also nourishes people’s souls.

That’s why the business partners established Tastemade, a venture they describe as “the first 100 percent digital food and lifestyle network.” Tastemade brings together food aficionados around the world by allowing them to share stories, recipes, and techniques via videos.

Says co-founder Joe Perez, “We empower anyone to have their own show. We tell them, ‘Tell us what you love and why you’re there. Tell us why this is the best place on earth for (this food) or (that food.)’”

Tastemade founders realized from the beginning that mobile technology would be key to reaching their on-the-go audience. So they quickly invested in a mobile app. But even the best app can have glitches—HTML issues or file download problems—that can mar performance.

That’s why Tastemade and other companies rely on AT&T Application Resource Optimizer (ARO) to help them deliver the best possible mobile video experience to their audiences.

ARO is a free cross-platform diagnostic tool that evaluates apps against 24 mobile best practices, analyzes how the apps stack up in each area, and provides easy-to-follow suggestions on how to correct problems. With the insights gained from ARO, customers can adjust apps to improve use less power, data use, responsiveness, and more.

Tastemade uses ARO to help its mobile app put local flavor on the video menu of more than 100 million international viewers each month.

Could ARO improve your app’s performance? Learn more about the tool and download it here.

John Sunda Hsia Senior Product Marketing Manager AT&T Developer Program About John