The Future of Work Is Rich Communications

  • Collaborative technologies facilitate communication among employees, customers, and partners.
  • Integrated voice and video along with mobile content management enable the connected workplace.

Everywhere you look, information and new technology are at the center of the changing future of work. Distributed, mobile, real-time, multimedia –– these are the advancements the up-and-coming

generation of workers grew up with. Connectivity, mobility, and video have always been a part of their lives. Because of their expectations, better network connectivity, new mobile devices, and improved communications technologies, including video, are fundamentally changing the workplace.

Work is no longer tied to a physical location. The future of work is focused on teams and projects. The office can be anywhere and everywhere the employee goes. Mobile, social, and video have the power and promise to create a new workplace that is more connected and collaborative than it has ever been.

Communications technologies set the pace

The workplace of the future brings challenges and opportunities. Technology has made it possible for companies to compete in a global marketplace. With that comes the responsibility of evolving our communications technology and business processes to work in this new environment. Business leaders are leveraging mobility, enterprise social software, and video to understand and react to market shifts even faster than they have in the past. These new technologies are providing better ways for companies to communicate with employees, customers, and partners. As IT leaders drive this transition to a connected and collaborative workplace, what should they deliver?

Open collaboration.

In the past, companies purchased proprietary solutions for video and collaboration. Today, businesses should be looking for solutions that are standards-based and can interoperate with a range of hosted cloud solutions as well as consumer-grade solutions.

Mobile content management.

IT needs to provide a secure environment that allows employees to access the documents they need, wherever they are working, and on whatever device they chose. The solution you pick must allow users to search, open, edit, and resubmit these documents.

Business processes that integrate communications and video. 

Collaboration has evolved from simply sharing files to enabling rich, real-time interaction styles that include voice and video. The use of video doesn’t stop with collaboration. Video is being integrated into business applications, such as customer relationship management (CRM), enterprise resource planning (ERP), and human capital management (HCM). Furthermore, video will also be embedded into mobile apps to assist in shopping and customer support.

What impact is rich communications having on your business? Is IT delivering the essential solutions needed for a connected, collaborative workplace?


Maribel Lopez is the CEO and mobile market strategist for Lopez Research, a market research and strategy consulting firm that specializes in communications technologies with a heavy emphasis on the disruptive nature of mobile technologies. AT&T has sponsored this blog post.


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