How Push-to-Talk (PTT) Can Boost Communication

More businesses are discovering the benefits of incorporating push-to-talk (PTT) into their communications strategy. The walkie-talkie-like functionality of PTT communication offers many distinct advantages over normal phone calls. And because of this, PTT has many useful business applications. But how does this communication channel work, and how can businesses use it to boost their own internal communication?

The walkie-talkie for the digital age

There are a couple ways to view PTT communication. One is to think of it as a walkie-talkie or two-way radio. Unlike a normal phone call, communication channels are not open simultaneously. When the proper button is engaged, you can send a message. When it is not engaged, you can receive messages. This is PTT in its simplest form, although the technology is quickly adapting to be more dynamic.

PTT is meant for short, quick communication that allows people to ask and receive questions, coordinate activities, share time-sensitive information, or engage a large group of coworkers without the normal formalities of a phone call. For people or co-workers who need to be in constant communication throughout the day, this useful approach to sending and receiving messages can eliminate a great deal of idle time and keep large groups of people in the loop relatively easily.

An expanding technology

As more businesses are learning to adapt PTT to meet their needs, the technology itself continues to adapt to meet those needs as well. Enhanced Push-to-Talk (EPTT) services offer users the ability to not only send and receive messages, but also to send data and coordinate activities through a host of EPTT optimized apps. EPTT creates a better user interface, displays the availability of contacts in real time, allows users to share calls between groups or individuals, and provides enterprise-level encryption to ensure that any sensitive information is transferred securely from device to device.

With the rise of EPTT users and apps, more devices are entering the marketplace that are specifically designed for some of the more rugged environments in which many on-the-go or remote employees may find themselves.

Useful EPTT applications

Because of the increasingly dynamic features of EPTT services, many different business sectors have found useful applications for EPTT communication at the workplace:

  • Workers in the manufacturing industry can easily share audits and maintenance reports, manage work orders and supply chain questions, and coordinate a variety of tasks and activities across sites.
  • Workers in construction will have similar capabilities, making EPTT an essential communications tool in a job environment that often has to shift priorities and needs several times a day. Time tracking and supply chain applications can prove especially useful to foremen or project managers.
  • The hospitality industry also often has to turn on a dime to meet the needs of its clientele, manage third-party providers (e.g., caterers, DJs, and cleaning staff), and ensure that employees are where they need to be when they need to be there. Managers also don’t have to worry about communicating a broad need individually to their entire workforce. Instead, they can just jump onto the EPTT channel and alert everyone at once.

With an expanding array of features and uses, an increasingly diverse group of businesses from a variety of different sectors will no doubt continue to adopt this rapidly rising technology.

Is your business currently using PTT or considering making the switch? Share your experiences in the comments below!


Mark is Co-Author of the book: The Social Employee. He is also a digital marketer, social brand strategist, speaker, blogger and educator. AT&T has sponsored this blog post.

Mark Burgess President Blue Focus Marketing About Mark