How technology helps take food from farm to table

  • IoT solutions can help farmers monitor crops, livestock, and machinery to operate more efficiently and produce quality goods.

  • Monitoring solutions for asset, cargo, and fleet transit helps improve the movement of fresh food from farm to table.

At AT&T, the Internet of Things (IoT) is about a lot more than connected cars and homes. This week at FMI Connect, the food retail industry’s focal event for the year, we’re showing how IoT can improve the movement of fresh food from farm to table.

AT&T makes a connected demand chain possible. We offer IoT solutions to monitor crops, livestock and machinery on farms. Farmers can keep track of equipment to operate efficiently and help produce quality and affordable products for their customers. IoT also provides track and trace mechanisms for food safety and inventory visibility. Our asset, cargo, and fleet solutions help monitor trucks, trailers and containers that carry these products to distribution centers, stores and even overseas. All of these solutions operate over our high-speed and reliable network powered by AT&T’s global SIM.

AT&T Store in a Box provides one device that can connect retailers with existing key systems. And it’s easy to set up. This technology contains all the devices used in a retail location, including:

  • Digital signage
  • Wi-Fi
  • Video monitoring
  • Customer analytics
  • Telephony
  • Music/paging
  • Wireless apps (customer loyalty, interactive digital marketing, and Point of Sale terminals)

AT&T builds the Store in a Box to fit specific needs for all sizes of stores. We can then deploy, recover, and redeploy Store in a Box as stores open and close. AT&T Digital Signage is also a great tool. It shares custom video and other multimedia content to multiple locations – on up to 250,000 screens.

Today, grocers offer people ways to buy online, pickup in-store and home delivery. There are also mobile features like personalized shopping lists, self-checkout and location-based marketing. These help retailers use customer facing solutions, such as web, mobile, call center and point of sale, with their back-end systems.

Connected customers want access to their brands and products on the go. We’ve built a number of innovative solutions for food retailers so they can deliver a mobile experience. We have solutions for in-store locations, augmented reality and payment processing.

Hy-Vee, a Midwestern supermarket chain, offers its valued shoppers a mobile app built with AT&T Mobile Application Development (MAD). The app lets customers locate products in-store, browse weekly ads, search recipes, build shopping lists, interact via social media and even buy floral, catering, and bakery items.

I invite you to stop by our booth at FMI Connect (Booth 2258) and see how food retailers, wholesalers and food and beverage companies and their customers can take advantage of our complete line of end-to-end solutions.


Michael Colaneri Sales Vice President of Retail and Restaurant and Consumer Packaged Goods AT&T About Michael