All the jingle bells and whistles

  • Retailers need an alluring website to win customers, especially during the holiday season.
  • AT&T helps businesses develop strategic solutions and engaging experiences.

With the holiday season the busiest time of year for retailers, you should ask yourself if your site is alluring to shoppers. Will your competitors outshine you? The Web has a huge sway over consumers. In fact, it will influence 59 percent of total retail sales by 2018, according to Forrester Research. 1  Ensuring that your site is appealing to customers is especially important during the holidays.

You know that a feature-rich, personalized site is what your customers want, and you intend to give it to them. However, the problem with bells and whistles is that they can slow down your site. Research shows that 18 percent of shoppers will abandon their online shopping carts if Web pages are too slow to load, thus resulting in $3 billion in lost sales across U.S. eCommerce sites.2 So, how do you provide an enticing shopping experience, without affecting site performance?

The web has created a populace of tech-savvy consumers who have come to expect the bevvy of new retail apps that mobilize today’s retail business. The average Web page has grown 151 percent in just three years2, and there doesn’t appear to be any end in site. To meet consumer demands and to stay in step with the competition, retailers need a trusted provider to help them achieve optimal performance while creating a personal engaging experience.

AT&T can help you grow your business with strategic retail solutions that scale to meet the demands of your employees, stakeholders and consumers. By joining all the touch-points in your eco-system with reliable, secure solutions, you can streamline operations, reduce costs and protect your business.

To find out more about how AT&T can help you create a little holiday magic, click here and read the infographic below:


1. Forrester Research Web-Influenced Retail Sales Forecast, 2013 To 2018 (US) (July 2, 2014 by Vikram Sehgal)

2. Tammy Everts, Performance Evangelist, Radware, “ 55 Web Performance Stats You’ll Want to Know” (Jan 20, 2014)

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