Look, it’s a Bunny! No Maybe an Angel?

Clouds…aren’t they wonderful to marvel at? As a child, I recall lying in the summer grass looking up at them and trying to figure out images from their puffy white glory. On occasion, it was a fluffy bunny perhaps, or my favorite image to find, an angel.

While I enjoy the puffy, white images in the sky, it’s sad to say that I also see images of dark, ominous clouds. These scary clouds are all over the place, not only through the trials of weather, but also in the form of those single or small groups of servers out there in secluded, back rooms. Many times they are only serving a dust bunny-sized portion of usage, yet it still takes a substantial amount of electricity to cool and operate those servers as if it were serving an entire house of dust bunnies. As you can see, clouds aren’t just for children anymore. And clouds aren’t just for the sky either.

Here at AT&T, we are working to help businesses clear away those dark skies to make way for the much friendlier puffy cloud-filled ones. This kind of cloud uses our network to consolidate computing into an efficient environment where teams of people are focused on improving performance.  That helps drive efficiencies in energy use, computing power and cost. Two recent studies, one here in the U.S. and more recently one in Europe, by The Carbon Disclosure Project (CDP), indicate how Cloud Computing can help reduce carbon emissions.

According to Paul Dickinson, Executive Chairman of CDP “A large percentage of global GDP is reliant on ICT (Information Communications Technology) – this is a critical issue as we strive to decouple economic growth from emissions growth. The carbon emissions reducing potential of cloud computing is a thrilling breakthrough, allowing companies to maximize performance, drive down costs, reduce inefficiency and minimize energy use – and therefore carbon emissions – all at the same time.” Oh and it also helps clear away those gray skies…

What’re your thoughts on Cloud Computing? Do you think it’s a way to allow us a more environmentally conscious future?  What steps do you recommend to decouple carbon emission growth with economic growth?  We look forward to hearing from you.
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