A new year of mobility innovations

  • If 2014 was the year of mobile innovation, the trend is now full-speed ahead.

  • In 2015, healthcare will continue to use innovative mobile technology to track assets and improve patient care.

  • This year, most firms will deliver more than 60% of their mobile experiences via native apps.

Last year brought exciting changes in mobile, with “innovation” surfacing as the unifying theme. As we move into 2015, it will be interesting to see what mobile pioneers invent next. I predict five key mobile innovations in the year ahead:

1. Native mobile apps will reign supreme. 

Despite the progress in HTML-5, many companies that I’ve spoken with plan to build native mobile apps, because they can be developed specifically for a particular platform or device and can deliver the richest experience. To scale deployments, companies will need to purchase mobile app development platforms, mobile testing and analytics solutions, and mobile middleware or mobile back-end as a service (MBaaS) solutions. In 2015, I believe most firms will deliver greater than 60% of their mobile experiences via a native application.

2. Mobile app management will become a requirement. 

More than half of the companies recently surveyed by Lopez Research plan to offer 20 or more enterprise mobile apps in 2015. These apps need to be tested, distributed, and managed as part of an overall app management lifecycle. Mobile Application Management (MAM) services will become a critical requirement for organizations and for vendors supplying enterprise mobile management solutions.

3. Communications will finally be built into business apps. 

Mobile devices offer a wealth of new functions that can be integrated into the next generation of business apps. In 2015, app developers will add features such as “click to call,” “click to SMS,” and “launch a video session” into native mobile applications. Developers will also use Web Real-Time Communication (RTC) to enable these features in mobile web apps. Web RTCis an emerging World Wide Web Consortium (W3C) standard that supports browser-to-browser applications for voice calling, video chat, and peer-to-peer (P2P) file sharing without the need for either internal or external plugins.

4. IT will get serious about managing mobile data. 

As companies deploy more apps, the cost of mobile data plans will become a growing pain point for organizations. Mobile data expenses can far outweigh the cost of purchasing a device within a year. Hence, companies should be looking for solutions that help them proactively address the data expense and potential legal issues associated with mobile data.

5. Retail, healthcare, and hospitality will embrace indoor location services.

In 2015, Wireless Local Area Network (WLAN) and Bluetooth Low Energy beacons equipment vendors will build integrated solutions that allow companies to locate a person or an asset within one meter. Previously, most indoor location technologies could only pinpoint accuracy within three meters. Roles-based analytics will allow line-of-business (LoB) managers to analyze information, such as dwell time and path taken. Healthcare will use this technology to track assets and improve patient care by automating the delivery of information, Electronic Medical Record (EMR) data, and notifications to doctors based on their locations.

These are just a few of the potential changes in the mobile market. I expect we will see many new products and mobile use cases as well.

What are your predictions? We would love to hear them.


Maribel Lopez is the CEO and mobile market strategist for Lopez Research, a market research and strategy consulting firm that specializes in communications technologies with a heavy emphasis on the disruptive nature of mobile technologies. AT&T has sponsored this blog post.

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