How are  retailers keeping pace with the proliferation of mobile devices and mobile consumers?  According to an EIU report commissioned by AT&T, mobile technology industry leaders and early adopters are listening to pressing customer needs and responding with simple, user-friendly apps and services.

In this video, Manish Hirapara, Sr. Director of eCommerce, Office Depot, explains how understanding customers and implementing convenient mobile tools are key to delivering an extraordinary experience. See how Office Depot uses inventive approaches like an augmented reality campaign to help increase downloads of their mobile app:

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