Operating Systems and Software are Key

I was recently scanning the trends on Twitter related to the software industry given my new vertical marketing role in support of the Software, Entertainment and Media industry.  Lots of things were buzzing like the Google vs. Oracle court faceoff, IBM’s acquisition of Vivisimo, the software development debate, Adobe’s CS6 suite, etc. This all reminded of some of the software development AT&T initiated back in the 70’s and 80’s.

Bell Laboratories was a critical part of the personal computing evolution back then and Dennis Ritchie and Ken Thompson began and completed work on what was the UNIX operating system.   The UNIX operating system was enhanced over time by AT&T and many other commercial partners and has a legacy to some of the major operating systems today.

Now fast forward to the 80’s where UNIX, the operating system, was in desperate need of application software!!  What good, you ask, is a mini computer running UNIX without application software?  Well it looks pretty, but it does not improve employee productivity at all.

Soon after this recognition, application after application began to pop up.  I recall working on a project with the UNIX platform which was the basis for an outbound call manager application.  If you integrated this with account management software and the PBX of the day, you were off and running.

These were hard lessons learned back then, but I still think we can continue to learn from that era.  The point here is that no matter how cool the device, how awesome the form factor is, not matter how great the resolution, if it does not have a robust operating system or a comprehensive application suite, it’s a non-starter.

The OS and the application suite are jacks to open.  Let’s take a look at this a bit more and we can start with the most popular set of devices on the planet — the mobile smart phone/tablet.

Netmarketshare estimates that the top 5 mobile operating systems in order of magnitude are:  iOS, Android, Java ME, Symbian and RIM’s Blackberry OS as shown by the graph below:

Now let’s take a look at the PC market.  You guessed it, Netmarketshare reports Microsoft at the top with MacOS and Linux fighting it out for second.

So now you have a cool new desktop, laptop, tablet or mobile smartphone.  It’s running the latest and greatest operating system and its killer.  Of course you get your share of standard applications like your Internet Explorer or Safari, POP3 mail access, calendar, contacts, etc.   These applications are jacks to open but the real productivity comes from you or your business’ top productivity software picks.

Let’s examine the top 5 for Android and iOS.

For Android IBTimes picks the following productivity driver applications:  Quickoffice Pro, Camcard, ToughDown, PocketCloud and Call Reminder Notes.

Let’s look at iOS from appsdude.net: Quickoffice Pro, mbPointer, Analytics app, PDF Reader Pro and myCard.

So what is your go to app on your mobile smart phone, tablet, laptop or PC?  We look forward to getting your comments.
Michael Nigro Application Sales Manager AT&T About Michael