Plug In To The Transformative Power of Mobile

Cloud computing and mobility are changing the underlying business infrastructure. Companies have embraced virtualization to reduce hardware costs within the corporate data center. At the same time, corporations are also moving computing workloads into public and private clouds. Highly scalable, cloud-based computing services that are priced according to use have created the perfect environment for the rise in software as a service (SaaS) models.

Mobility will be equally impactful. The rapid adoption of mobile devices is forcing businesses to redesign products, services and sales experiences. Companies are redesigning user interfaces to support touch and voice navigation. Businesses are also reconstructing applications and business processes to work on multiple types of devices. Even the Internet has received a face-lift with HTML-5  to support a new category devices and browsing experiences.

Breaking barriers to entry

These trends have fundamentally changed the business environment and lowered the barriers to entry for new companies. Competitive barriers such as manufacturing scale, distribution power, and supply chain dominance have been significantly eroded in a world where products are more software-driven. In previous decades, a start-up needed millions of dollars to get started. Today, start-ups can launch with minimal capital investment while having a computing platform that can scale to accommodate millions of users on day one.

The technology shifts have created a change in the funding markets as well. Instead of placing big bets on one or two start-ups, a venture capitalist can fund dozens of companies for the same amount it would have taken to fund one hardware-oriented company in the early days of the Internet. Technology and societal changes has also enabled consumers and wealthier “angel” investor to find and fund start-ups. The result has been an influx of start-ups and a very Darwinian environment.

Mobile for discovery and marketing

Mobile is also part of this disruptive mix. Mobile has provided a new discovery and marketing platform. It serves as a foundation for companies of any size to win business by responding to needs in real time. It also provides the opportunity for a company to build one-to-one relationships with its customers. In order to take advantage of these changes a business must do at least three things:

  1. Instead of focusing on cost savings, companies should build a cloud computing strategy that focuses on delivering more agile business process.
  2. Many of today’s BYOD programs only support email and calendar access. Upgrade BYOD programs to support multiple business applications.
  3. As should redesign its applications to incorporate contextual features from mobile devices, such as location and image capture.
These trends are more than just technology changes that provide cost savings. These are significant business model changes that are enabled by technology. Is your business ready for these changes? 


Maribel Lopez is the CEO and mobile market strategist for Lopez Research, a market research and strategy consulting firm that specializes in communications technologies with a heavy emphasis on the disruptive nature of mobile technologies. AT&T has sponsored this blog post.

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