Take DAS Out To the Ballgame

The crack of the bat, the pop of the glove, spring has officially sprung as America’s pastime, Major League Baseball, is back in business having officially started for most teams either Thursday, April 5th or Friday, April 6th.  Tens of thousands of baseball fans are flocking to stadiums across the country to “root, root, root for the home team”, as the classic line from Take Me Out To the Ballgame reads.  They will undoubtedly want to use their litany of smartphones and camera phones to share pictures, and texts with friends, to check scores and highlights of other games, and even watch live games from other cities on their devices.

So what does his mean for AT&T? It means an ever increasing, and often simultaneous, explosion of data use.  In the past, that level of data usage would have seriously impacted the quality of service these customers received. Now we have taken action to enhance our network and alleviate the often frustrating experience for our customers.  To better handle this volume of data traffic, AT&T has taken the very same distributed antenna system (DAS) technology I talked about in my first post to many stadiums, malls, college campuses all around the country, including many of the major league ballparks.

One example of this is Wrigley Field, the second oldest and one of the most beloved and classic baseball stadiums in the country as well as home to the Chicago Cubs.  The age of the park created many obstacles that needed to be overcome, the biggest was the lack of space for our equipment.  Throughout the park, AT&T has strategically placed over 200 antennas that are painted with the special Wrigley Field Green and/or White paint so they blend in with the surroundings.   However, our engineers and technicians worked tirelessly to ensure the DAS system found a home and was ready to go for opening day.  This allowed the Cubs to name AT&T the Preferred Communications provider of the Chicago Cubs and Wrigley Field.

The implementation in these public venues, like stadiums, is very similar to the implementation in a business, but on a larger scale.  Right here in Georgia, a similar system was implemented at the Archdiocese of Atlanta, one of our valued enterprise customers.  While a DAS system is not for every business, we do offer a variety of options from our microcell to a passive DAS, to an active DAS. The details each type of build are proprietary and I cannot divulge specifics, but you can rest assured that regardless of whether you’re a five person business using a microcell, at work for an enterprise organization like the Archdiocese of Atlanta, or one of several thousand people, “buying some peanuts and crackerjacks” at historic Wrigley Field, you can feel confident that you’ll be able to use your phone to connect to your world.

Steven Shapiro Mobility Network Process and Quality Manager AT&T About Steven