The power of &

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Since I’ve been Chief Marketing Officer of AT&T Business Solutions, I’ve met with hundreds of customers, from small businesses to global corporations.

These business leaders tell me how in today’s fast-paced environment, they face constant decisions, where making a choice means having to compromise.

How to be local and global? How to operate at high speed, but also execute with precision? How to be open to connect anywhere and remain secure?

Our customers are constantly adapting to move forward. To thrive, these businesses need to be more agile. And to continue to be their business partner, we needed to do the same.

So we took action. We’re simplifying our solutions so that we, too, can be more agile. We’re transforming ourselves to a software-defined network infrastructure. This lets us create and deploy integrated solutions faster. And we’re evolving how we do business in our own company and sharing what we learn with our customers to help them improve.

As a result, we’re helping our customers respond better to those daily decisions. We deliver solutions that empower them to be global & local, fast & precise, open & secure.

That’s the power of &.”

Consider this: A company is trying to create an open operating model where all players can interact with each other and with data stored in the cloud. They want it to be open for vendors, customers, and employees. But at the same time, the company needs to create a highly secure environment that protects all of its proprietary and confidential information.

Until recently, this would be a major challenge. The company would need to compromise, perhaps by limiting the openness of the operation or increasing the risk of a security breach. But now, hundreds of AT&T customers have found a resolution.

We provide a highly secure AT&T NetBond® connection into their cloud and a threat analytics platform to ID unauthorized activity. Companies can be both open & secure.

Businesses today need the agility to manage a whole host of competing priorities. And AT&T is the technology partner to help them do just that.

I’m excited to tell the world our story of how we put everything together for our customers. Our new positioning for business articulates the full breadth and depth of what we offer businesses around the world.

That’s the real power of &.” We manage the business of opposing forces and create real solutions for customers. And that’s what we make possible.

Watch our new commercial and visit att.com/agility to discover the power of &.



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Steve McGaw Chief Marketing Officer AT&T Business Solutions About Steve