Video: It’s not just for conference rooms anymore

  • Video can be used to meet countless business challenges, simplifying communications.

  • Cloud-resident video services and mobile devices allow companies to think outside box.

  • Video usage is increasing as new technology offers more seamless customer experiences.

Videoconferencing is a great way to have “face-to-face” meetings in real time, no matter how far geographically you are from others. Now, the sky’s the limit when it comes to how we can work, communicate, train staff, or share information by using video in a multitude of ways.


  • A product expert could walk a field service agent through a repair using visual demonstrations.
  • A sales associate could easily provide someone with a virtual tour of a vacation property using video.
  • A health inspector could take a video of a site they were reviewing and append it to inspection documents.

These are just some of the applications for video sharing. In addition, video messaging is taking hold in the consumer space and can be incorporated into enterprise apps to support a synchronous workflow. For example, a customer could record and append a video message to an insurance claims report that theyre submitting, right from their mobile phone.

Companies should evaluate how cloud-resident video services can be integrated into mobile apps and contact center solutions in order to facilitate a faster, more seamless customer experience.

In the past, high equipment costs, incompatible hardware, and a complex user experience made it difficult for companies to think outside the box. Today, we have access to standard-compliant, cloud-resident video services — as well as billions of active mobile devices that are video-capable. This number will explode as wearables and other Internet of Things enabled-devices hit the market.

Cisco, in its Visual Networking Index, predicts that Internet Protocol (IP) video will represent 79 percent of all traffic by 2018, up from 66 percent in 2013. Service providers are also acknowledging this trend. If you’re building mobile apps today, your team should be looking for ways to use video to improve data capture and enhance the type of content and services that are available to your users.

How will video change your organization’s processes?

Learn more about video conferencing solutions from AT&T.


Maribel Lopez is the CEO and mobile market strategist for Lopez Research, a market research and strategy consulting firm that specializes in communications technologies with a heavy emphasis on the disruptive nature of mobile technologies. AT&T has sponsored this blog post.

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