Mobile technology changes the game for Walmart

  • From research to shopping to checkout, Walmart embraces the mobile customer experience.
  • Walmart improves sales and increases store visits with mobile technology.

According to an Economist Intelligence Unit (EIU) report commissioned by AT&T, The New Retail: From Mobile Aspirations to Business Results, 84% of retailers surveyed believe mobile technologies are important for delivering a strong omni-channel experience.

Ben Galbraith, Walmart Global E-commerce’s Vice President of Global Products, discusses how Walmart views mobile technology as a game-changer to engage customers in and out of the store.  From apps that help plan shopping trips that are tailored to spending habits, to a Scan & Go feature that bypasses cashiers, the retailer is spanning just about every step of the mobile customer’s shopping journey.

Visit for more information on how AT&T can help mobilize your retail operations.

How is mobility improving your omni-channel approach?


The Networking Exchange Blog Team About NEB Team