An App Development Field of Dreams

When I was nine or ten, my brother spent an entire Saturday writing a program in MS-DOS. It was called “caterpillar” or “worm” or something. At the end of an entire day’s work, he excitedly called us together to show us his work. He executed his program and a teeny tiny little dot raced across the screen. “That’s it?” I thought. That’s when I ruled out app development as a hobby, let alone a career.

But, for lots of other really talented and dedicated people (who probably use things other than DOS), app development is a passion, which is why, when I saw the infographic below, I was stunned. There are really awesome developers out there working for months or years to build applications and they’re not breaking even, let alone making money. In fact, 80% of the developers surveyed can’t support a standalone application business. That’s a shame.



The advance of mobile technology has put powerful, app-driven technology into all of our hands. We are gaming, socializing, learning and conducting business on our phones. A culture of application innovation is responsible for that. That’s why I’m nervous when I see that 59% of apps don’t make enough money to cover their own development costs. Everyone with an interest in innovative, new apps has to help or else we risk driving people away from development. (I get that it’s not all about money, but, let’s be honest, some of it is.) I can’t personally buy every interesting app or persuade my friends to do so, but I think I have at least a suggestion for developers.

There’s another technology that’s gaining steam and has the potential to drive costs out of application development. It’s cloud computing, and we built AT&T Cloud Architect exactly for this reason. We want to drive costs down and innovation up. If you have a great idea for an app, I want to hear about it, and I want to know when you’ve finished building it, so my friends and I can buy it. And, if you need some resources to bring your next big idea to life, maybe you should try out AT&T Cloud Architect.

Let us know what apps you’d like to see developed. What has been the best way to market the app once you have it developed? We look forward to your comments.
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