Designing an Effective Mobile Presentation

Whether you’re getting ready for a presentation in front of a large group or a one-on-one meeting with a customer, a variety of mobile software tools can help you design an effective presentation that makes your point clearly and professionally. While installed presentation software such as PowerPoint has long been a staple among companies of all sizes, preparing the same presentation on a tablet device or a smart phone can make the overall experience more personal in individual or small team meetings.

Even if you’re giving a presentation in front of a large room, it’s easy to connect a tablet or smartphone to the conference room’s projector with an adapter. This allows you to get your message across without the laptop getting in the way.

Online Presentation Suites

If you’d like to design your presentation online, or to be able to collaborate with each team member on the presentation in real time, a web-based software alternative such as SlideRocket, Google Docs or Zoho can be a good alternative to an installed presentation application.

Instead of having to e-mail a draft presentation back and forth for revisions, it’s easy for both of you to get access the same presentation online and make your respective suggestions and changes simultaneously.

Once the presentation is complete, it’s also easy to deliver it through a web browser instead of your desktop presentation application. This can make it easy to integrate dynamic elements such as YouTube videos or data, but also presents the challenge of needing to be sure you can get online to deliver the presentation.

Given the sometimes-uneven reliability of Wi-Fi connectivity in a conference room, it’s a good idea to have a PDF backup version of your presentation ready to go if you can’t get online.

Another good alternative is designing and delivering a presentation on a tablet device or, in a pinch, with a smart phone. While the tablet obviously will create a larger screen and probably a clearer image, even a smart phone can be suitable in some settings.

Design Considerations

Regardless of whether you’re going with an online presentation suite or a tablet app, there are a number of important design considerations to keep in mind that can help you get your message across more effectively:

  • Keep it simple. Nobody wants to struggle to read a lot of words on a screen, whether it’s projected or on a tablet screen in front of them. Images and charts can often get the message across much more effectively, and.
  • Reduce bullet points. Everyone sat through presentations where the speaker simply read a long list of bullet points (Many of which were hard to see on screen). Bullets should highlight or trigger the points you want to talk about, not duplicate them.
  • Use subtle colors. In most cases, you don’t want bright or gaudy colors to overwhelm the message you’re trying to get a cross. Color can be used for emphasis, but using red letters on a bright yellow background creates a jarring effect that undermines the point you’re trying to make.
  • Avoid clip art. While delivering a presentation on a new tablet device conveys an image of being up to date and familiar with new technology, including stick figure clipart in your presentation undermines that image pretty quickly.
Have you designed a mobile presentation? Share your comments and experience below.

Susan Wilson Solovic is an award-winning entrepreneur and journalist, author of three best-selling books, multi-media personality and contributor to ABC News and other outlets, public speaker and attorney. AT&T has sponsored this blog post.

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